Young consumers drive the luxury market Burberry competes in. And they know it.
Posted: Sun Dec 22, 2024 9:38 am
“In 2018, 100% of growth in the luxury market was driven russian phone number list by Generation Z and millennial consumers, compared to 85% in 2007.” - Burberry Annual Report 2018/2019
Burberry has made young shoppers a top priority, influencing not only the products they choose to develop but also the channels they focus on.
Know Your Customers
Barilliance helps e-Commerce stores identify site visitors as individuals, and creates a full 360 profile including merging past offline and online purchases, pages visited, emails interacted with, product interests, and demographic data in one place.
Request a demo to see Barilliance Retention in action here.
Selecting the Right Channel for an Omnichannel Retailing Campaign
Customers are using more channels than ever before.
Product page design is challenging for a few reasons. First, the page is high stakes. Every customer passes through your product page. Second, not everyone who sees your product page is at the same stage of the buyer journey.
Some visit product pages searching for the right fit. Others are researching. And still others come with a full intent to buy the exact product they are looking at.
Thirdly, eCommerce stores typically carry many types of products. However, despite carrying products with varied attributes, many eCommerce stores use a single product page template.
In other words, eCommerce stores find themselves trying to optimize for many types of products and customers with a single design.
These different needs put insane demands on a product page, and most fail at doing it well. To help, we broke down how Target treats their product page.
eCommerce Product Page Image Design Best Practices
Images remain one of the most crucial elements in a product page design. Some best practices for product page images are
Burberry has made young shoppers a top priority, influencing not only the products they choose to develop but also the channels they focus on.
Know Your Customers
Barilliance helps e-Commerce stores identify site visitors as individuals, and creates a full 360 profile including merging past offline and online purchases, pages visited, emails interacted with, product interests, and demographic data in one place.
Request a demo to see Barilliance Retention in action here.
Selecting the Right Channel for an Omnichannel Retailing Campaign
Customers are using more channels than ever before.
Product page design is challenging for a few reasons. First, the page is high stakes. Every customer passes through your product page. Second, not everyone who sees your product page is at the same stage of the buyer journey.
Some visit product pages searching for the right fit. Others are researching. And still others come with a full intent to buy the exact product they are looking at.
Thirdly, eCommerce stores typically carry many types of products. However, despite carrying products with varied attributes, many eCommerce stores use a single product page template.
In other words, eCommerce stores find themselves trying to optimize for many types of products and customers with a single design.
These different needs put insane demands on a product page, and most fail at doing it well. To help, we broke down how Target treats their product page.
eCommerce Product Page Image Design Best Practices
Images remain one of the most crucial elements in a product page design. Some best practices for product page images are