Either way, Booking.com makes sure to include the local location as part of their "Featured destinations".
6. Create retention campaigns for previous customers ft. TheRealReal
Returning customers is one of the most profitable customer segments. When TheRealReal recognizes a returning customer, they trigger an advocacy based retention campaign.
The campaign works by removing friction with a pre-written invite they can send to their friends. They also create a monetary incentive for both the referrer (the returning customer), and the referee (someone the customer invites to try TheRealReal).
Target is fantastic at presenting relevant offers in real time. At time of writing, it is nearing Thanksgiving in the United States. It is one of the most important times in retail, and Target makes sure to capitalize with a series of dynamic, personalized content.
The core strategy Target uses is content personalization via widgets. We see them across multiple pages.
This widget is injected halfway down the home page.
When a shopper engages with the widget, a few specific holiday related offers are presented.
In this case, there is a "universal" injection that I noticed on many categories - the "Holiday Price Match Guarantee", as well as the "Creat delicious holiday memories" widget which I only saw dynamically placed when a visitor was looking at kitchen related categories.
As you go around, numerous other holiday specific offers were present. Below is but one example.
Dynamic content creation: how to create relevant offers
The exact process for creating dynamic content will depend on your personalization vendor.