Number of bounces that tells about the number of email addresses to which your campaign could not be delivered
Number of emails that are not opened updates you about the number of unique subscribers who did not open your Email
Open rate tells you about the % of all subscribers who opened your Email
Click-Through Rate tells you about the % of people who opened your Email and then clicked on a link
Unsubscribe rate updates you about the percentage of people who unsubscribed from your email list
Spam complaints updates you about the % of people or us phone number list number of people who marked your campaign as Spam by clicking the ‘Mark as Spam’
Shares let you know about the people who forwarded your campaign to a friend. It also tells you about the people who shared your Email campaign via social networks such as Twitter and Facebook
The reasons why What is Email Marketing Guides always recommend to use aforestated metrics are-
These metrics help marketers have a high-level overview of how their subscribers are interacting with their campaigns
Metrics allow you to compare the success of one campaign to another. You can also go deeper and know exact people who opened and clicked your Email campaign and the links they clicked
Metrics also update you what happened after your audiences clicked through to your site, and a Web Analytics Tool would help you in doing this
By using Google Analytics Tools, you can go through the details of any visits