This is because YouTube (and other search engines) look at the date a video was published to determine its relevance.
So, if you want your video to appear in relevant searches, it's important to understand when is the best or most appropriate time for people to search for your keywords.
Tools:
VidIQ (for YouTube)
Google Trends (for general search trends)
SEOMoz Video Analyzer (to see when your competitors post their videos)
SEMrush YouTube Competitor Analysis Tool (to see what keywords your competitors are targeting in their videos)
#10. Promote your videos
Finally, don't forget to promote your videos. Just because you've optimized your videos for SEO doesn't mean they'll start ranking right away.
You still need to promote them through social media , your website, and other channels.
The world's largest search engine, Google, will collect data from all of these sources to rank your videos within the first 24 hours of their publication.
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The more people see your videos, the more likely they are to rank higher in search results.
Tools you can use:
Promo by Slidely
Wistia's Turnstile
AdWords Video Campaigns
YouTube Sponsored Video Ads
Envelope
In this crowded digital world, coming up with brilliant video content is one thing and optimizing it for SEO is another thing. Even though the algorithms of YouTube or other search engines keep changing, following the above tips will surely give you an edge in ranking your videos higher in the SERPs.
By following the tips and tools in this guide, you can ensure that your videos are optimized for both users and search engines, helping you get more views and generate more leads for your business.
But, just like with anything else, there is no one-size-fits-all solution when it comes to SEO. So, experiment with different tactics and see what works best for you and your business.