If I had to summarize the objective of the book, it would be:
Demonstrate to marketing professionals that strategy is the best (and fastest) way to achieve sales goals.
To achieve this, this book combines theory with practical examples, resolution of real cases and downloadable templates that allow you to put it into practice while you read it.
By the end, you will understand that strategy does sample indonesia mobile number not mean stopping and selling, quite the opposite. It focuses you, optimizes your resources and allows you to improve your results exponentially.
As professionals, we must be able to accompany our clients throughout the sales process. It is not about selling, but about helping them buy .
But to explain its usefulness, there is nothing better than to leave you with the first-person opinion of a professional with extensive experience in marketing and sales .
I think it is a very practical book for any professional, whether marketing or sales, who wants to get up to date.
In the video you can see the testimony of Aurora Llanos, Digital Sales Manager at IBM . Aurora has more than 20 years of experience in the field of marketing and sales at IBM. She tells us about her learnings after reading the book.
It is a very practical book for any marketing or sales professional to get up to speed.
If you are interested in knowing more about the book, you can see more information here or go directly to the main online stores: La Casa del Libro , Amazon , El Corte Inglés or Fnac .
These are some of the most notable phrases:
I needed to fully understand the differences and relationships between marketing and sales, digital marketing, digital sales, social selling, etc., and I have to tell you that in this sense it has clarified many concepts for me and has helped me a lot.
Additionally, you include a series of other concepts and tools that I also find very practical. For example, purchasing insight, which is so difficult to find, and yet so important.
Or the importance you give to studying the client profile to initiate any type of action, regardless of whether it is an action for a specific client or for many.