The sales funnel begins when a user has a need and starts searching for information, and extends until after the purchase.
In this process, the user gains information about your product and you gain information about them. This way, you can personalize the conversion process and enrich the customer experience .
If you want to better manage your sales cycle, accompany the customer on their journey. Find out what stage the customer is in and what kind of information they need.
To help you in this process, we explain:
What is a sales funnel?
Importance of the sales funnel in customer experience;
relationship between sales funnel and marketing funnel;
stages of the sales funnel;
how to make a sales funnel in your company;
types of sales funnel 3 practical examples.
What is a sales funnel?
The sales funnel is a model that allows you to visualize and track the customer journey at different stages of the conversion process.
For the sales funnel to fulfill free philippine number for whatsapp this key classification function, it is essential to record each of the customer's interactions with the organization.
This pre-research of your customer occurs in multiple scenarios. For example, seller rating sites, social media , the famous word of mouth from friends and acquaintances, and of course, your company's website.
Along the way, customers leave signals that indicate what stage of the journey they are in. If you gather this information and manage it efficiently, you can deliver the content that the user needs to continue moving forward in the sales process.
Sales funnel: origins and meaning
The origins of the sales funnel date back to 1898. In this year, Elmo Lewis created a model that describes the natural path of a consumer during the purchase process.
The name of the model – AIDA – contains the initials in English of the four stages of the purchasing process proposed by Lewis: awareness , interest , desire and action .
Although more than a century has passed since AIDA was founded, the stages it describes are still relevant in purchasing processes.
The consumer journey, also known as the customer journey, served as inspiration to create a strategic sales model that allows users to be guided from their first contact with the brand to the purchase and even after the purchase.