We can identify 5 objectives of sensory marketing:
Attracting and retaining potential customers
The points of sale will aim to create a pleasant sensory environment that will make the consumer enter the store and, more importantly, return to it.
Create a brand identity
Sensory marketing allows brands to define their own identity and personality, for example, through their visual identity.
Humanize the brand
A company that takes into account user feelings and experience is a relatable brand.
Adding value to products
The user will identify the brand's products with a positive feeling due to a well-defined sensory marketing strategy
Offer a unique experience
Making the purchase of a product or service a pleasant experience.
To achieve these objectives, it is necessary to understand which strategy to adopt based on your core business.
Do you know what people say about your brand?
With Brand Monitoring you can control what i philippines phone code s said about you
Enter your domain
Investigate! →
ADS illustration
How to do sensory marketing? Main types and tips
1.- Visual marketing
Visual marketing is, without a doubt, the most widely used type of sensory marketing in all sectors of activity combined.
Why's that?
An article by MedTech Intelligence teaches us that the human brain processes images 60,000 times faster than text.
An interesting fact for the digital world, isn’t it?
As you know, computer screens, phones or tablets are based on the same sense: sight.
It is this same sense that will allow a company to promote its service and generate sales.
When doing visual marketing in the digital world, you need to have one goal in mind: making sure your target audience identifies your company directly when they see one of your visuals .
These visuals can be various: advertisements, banners on the web, pages on external blogs or your own website.
In fact, your website will be your primary visual m