Releasing songs every week is a great way to build momentum for something bigger down the road. If you plan on going on tour or releasing a full album down the road, you can hype it up on social media with each weekly release. Get everyone on board and offer incentives for streaming your songs. If they like what they hear, they'll share your work with their friends, and you'll grow your audience release by release. When the big day finally comes, you'll have a whole team of people ready to get in on the fun and share it on social media.
Better opportunities for Sync
If you want to appear in movies, TV shows, commercials, etc., it doesn't hurt to give sync reps plenty of choice. While technically having plenty of choice helps your chances, the type of music you release also makes a difference.
Jon Mizrachi, Senior Director of Sync email marketing oman Licensing for our in-house sync licensing division, Bodega Sync , explains:
«If you really want your music to stand out, it's important to understand that songs are used in sync to support a narrative, not to tell it. Even in advertising, which is often much more literal, music is used to add depth to what you see in the images or hear in the voiceover. You know what's not a good song for Toyota? A song about Toyotas.»
So, if you really want to focus on optimizing your music for sync , try to create universal songs that aren't too specific. If the goal is to connect with the listener, you need to create songs that are as relatable as possible. Plus, once one of your songs gets featured, the chances of the rest of your songs getting picked up for other sync opportunities increases. The more music you have, the more likely you are to have something that's perfect for that new TV show coming out.
Releasing music more often gives you the opportunity to experiment with your personal sound. You can try new things and see how the audience reacts, and if it doesn't work, that's okay! Try something new the following week and move on.
At the end of the day, I realize that releasing music every week is no easy feat. Depending on your music, it may even be impossible. If you specialize in complete musical arrangements for each track or don't have frequent access to a studio, finishing a full song in a week is crazy. Believe me, I get it... but if you CAN do it, why not? Go ahead and at least try it and see how it works out for you.