The ASTRA method is a type of strategic analysis that consists of an evaluation of the management strategy previously adopted and a diagnosis of the internal and external situation of the organization and the consequent modification, rejection or development of a new strategy.
The execution of an AST analysis begins with a diagnosis of the actual state of the organization and the determination of the viability of the strategy previously adopted.
The second phase of the ASTRA method involves analysing the cell phone number list philippines vcompetitive environment of companies. This phase involves determining the company's position in relation to its competitors and identifying the opportunities and threats inherent in the company's external environment.
The next stage of the ASTRA method is to examine the organization and operation of the company.
The final step is to gather the information obtained in the previous phases, prepare the options for the future operation of the company and choose one of them.
What is the ASTRA method?
The ASTRA method is a type of strategic analysis that focuses on two key areas of an organization's activities. The first is the evaluation of the previously adopted management strategy and the diagnosis of the internal and external situation of the organization. The second area is the modification of the existing strategy, its rejection or the development of a new concept of action.
ASTRA analysis can be divided into 4 main phases:
Evaluation of the implementation of the adopted strategy,
Analysis of the competitive environment,
Review of the organization and operation of the company,
Design of strategic options.
ASTRA method helps to decide the long-term strategy of the company based on the current situation of the company. This analysis is most commonly used by senior management of large organizations, but it can also be successfully used in smaller companies.
Astra analysis consists of 4 stages :
Evaluation of the implementation of the adopted strategy,
Analysis of the competitive environment,
Review of the organization and operation of the company,
Design of strategic options
The ASTRA method: how to apply it?
In the first phase of the ASTRA method, the effectiveness of the implementation of the previously adopted strategy must be evaluated, i.e. the actual state of the organization must be diagnosed . An important measure to be adopted is the so-called public needs survey, i.e. identifying the needs of society that the organization can satisfy . It is important to assess whether the company's mission statement really reflects real social needs, both those that the company can satisfy with its basic operational activities (production, services or sales) and those related to corporate social responsibility (CSR).
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At the first stage, it is also important to determine the profitability of the adopted strategy . Therefore, it is necessary to examine the financial results obtained, calculate the financial indicators of profitability , liquidity and solvency of the company, and then assess whether they reach the optimal value . If a company is in an unfavorable financial situation, it is forced to focus on corrective measures and the mission and objectives of the company cannot be pursued until this situation improves.
The second phase of the ASTRA method is the analysis of the company's competitive environment . This stage is reduced to determining the company's position in relation to its competitors and identifying the opportunities and threats inherent in the company's external environment. To determine the position in the market, one can resort to Porter's 5 Forces Analysis and measures such as:
market share,
the volume of income from the sale of products or services,
profit obtained,
Brand value,
proportion of exports and domestic production in the total value of sales,
product quality and production indicators.
However, SWOT Analysis or PEST Analysis can be used to determine opportunities and threats in the external environment .
The next stage of the ASTRA method is to examine the organization and functioning of the company . This phase concerns the evaluation of the internal situation of the company, identifying the strengths and weaknesses of the organization in the following areas:
economic and financial situation,
marketing,
employment and wages,
quality control system,
organizational structure and management process.
SWOT analysis can also be used at this stage. In this phase of the ASTRA method, ways to correct and eliminate errors and malfunctions in certain areas should be sought, first considering whether the problems can be eliminated with internal company resources that do not require additional financial outlay.
The final phase of ASTRA analysis is strategic option design . The process of selecting a new strategy, i.e. gathering the information obtained in the previous stages, preparing the options for the company's future actions and choosing one of them. This may involve modifying the existing concept of action, rejecting it or adopting a completely new strategy. This is an extremely important stage of ASTRA analysis, since the implementation of the chosen course of action will involve the commitment of time, energy and financial resources, often over a long period of time. Therefore, it is necessary to carry out a sound evaluation of the effectiveness of each of the available policy options so that it is not necessary to repeat the ASTRA analysis in the near future.
Summary
The ASTRA analysis is an effective and at the same time relatively simple tool for identifying further business strategy based on an assessment of the effectiveness of the company's current operating program and the market situation.
Its undoubted advantage is that it can be carried out through extensive research work, in addition to simplifying the process by focusing on obtaining the most important data on the conditions of a company. The application of the ASTRA method can be key to the success of a company in the