Why is a UX analysis important in a digital project?
How to evaluate the correct User Experience of a website?
At what stage does data analysis take place?
Do A/B tests really work?
Tips to increase conversion rate?
User Experience encompasses many aspects such philippines phone number list as usability, accessibility, performance, design, ergonomics, interaction which in turn involve dynamics related to marketing.
The browsing experience is therefore fundamental because it aims to satisfy the user's expectations by allowing him to perceive satisfaction with respect to his needs.
In terms of design, it is very important to create an interface (whether it is a website or an application) that allows interactions and contents to be perceived visually and intuitively.
There is nothing worse than landing on a website or landing page after a one-page search and feeling confused by a poorly designed template that doesn't allow you to easily identify elements such as the menu, buttons, or content layout.
Designing a quality UX means carefully analyzing the entire navigation flow, from search to conversion path, without taking anything for granted: we are not our users and it is therefore good to offer maximum clarity and ease of use .
How to evaluate the correct User Experience of a website?
There are mainly two approaches: the first more “didactic”, the second based on data. Neither of the two is better and are instead often complementary even if the data-driven methodologies offer the possibility of obtaining a set of information that is certainly broader and of higher quality.