Originally Published: 21 October 2021
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Don’t Ignore the Policy Requirements
Most websites and platforms have ethical policies related to paid traffic that you have to adhere to. For example, the Adsense policy prohibits publishers from artificially inflating impressions or clicks, and from asking people to click or view their ads, among other things.
et the policy requirements of the platform you’re using is extremely risky. Examples of this include non-human traffic such as bots, misleading information and paying users to click. Any of these can result in account closure, and then you won’t be able to run paid traffic campaigns on those platforms any longer.
Again, the solution to this is to run your campaigns via reliable platforms.
How 9 Advertisers Are Using SmartBid to Optimize Campaigns Successfully
Posted by Stacey Upfalow Oct 21 5 Minutes read
Let’s be honest – one of the most cumbersome tasks a digital marketer faces is campaign bid optimization.
What if we told you that you could eliminate that repetitive work from your daily to-do list and leave it in the capable hands of technology that will ensure you get the most effective conversions at the lowest possible cost?
It’s not wishful thinking or science fiction. It’s Taboola’s SmartBid tool, and we’re going to introduce you to it in this post.
Below you will learn exactly what SmartBid is and all the benefits it offers advertisers like you. Plus, we’ll show you how actual companies use SmartBid to reach (and often surpass!) their campaign goals.
What is SmartBid?
SmartBid is a semi-automatic campaign bidding strategy designed to maximize your conversions. It uses historic data from billions of global campaigns and deep learning algorithms to adjust the baseline bid of