Increase email marketing click rate with calls-to-action
Posted: Sun Feb 02, 2025 8:05 am
Inbound marketing without email marketing gambling data switzerland is unthinkable. Email marketing is just as unthinkable without CTAs - one of the most important building blocks of the conversion path . But despite the great importance of calls to action, their design in many emails still needs improvement. The click rates of CTAs influence both how many leads convert to customers and how many new leads are acquired. Reason enough to finally ensure higher click rates in your emails.
Call-to-Action - where are you in the conversion path again? Just read about it here !
These elements make a good CTA
Eye-catching design
If you want your readers to click on your CTA, you need an eye-catching design. It is especially important that the CTA stands out from the rest of the email in terms of color and is large enough to attract the reader's attention. This makes it immediately clear where they need to click if they are interested in the offer. If the CTA is then connected to the rest of the email's design - all the better! Many companies also use the inverted pyramid method. The CTA is placed at the downward-pointing tip of a triangle, which means that the reader's attention is automatically drawn to the CTA as the reader reads.
Call-to-Action - where are you in the conversion path again? Just read about it here !
These elements make a good CTA
Eye-catching design
If you want your readers to click on your CTA, you need an eye-catching design. It is especially important that the CTA stands out from the rest of the email in terms of color and is large enough to attract the reader's attention. This makes it immediately clear where they need to click if they are interested in the offer. If the CTA is then connected to the rest of the email's design - all the better! Many companies also use the inverted pyramid method. The CTA is placed at the downward-pointing tip of a triangle, which means that the reader's attention is automatically drawn to the CTA as the reader reads.