Improve each step of the journey with AB tests

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Finally, implementing AB and multivariate testing doesn't have to be complicated.

Barilliance's platform is built to quickly create multiple versions of your site in minutes with a no code, WYSIWYG editor. The dashboard lays out clearly which variation is winning across a number of key metrics, from conversion rates to revenue, to average order value. You can even define your own goals.

In this way, personalization can gradually increas cell phone directory india e each step of your customer journey, using micro conversions as your custom goal to determine if the personalization is truly creating a better customer experience.


Above, a Barilliance customer found that improving their popup to a specific segment increased revenue by 20% compared to the control group.

Next steps...
Once you've decided to invest in micro conversion tracking, you want to decide how to capitalize on the data.

For that, you need a personalization partner who is able to track users across devices, setup tests for each step of your customer journey, and create relevant, compelling offers along the way.

For a quick guide on how to select a personalization vendor, click here.


And, if you would like to see if Barilliance can help your store setup and improve micro conversions, you can request a demo here.


What is product taxonomy? A simple defintion.
Product taxonomy is a process to systematically categorize and classify products. In addition to categorizing products, taxonomy systems often use attributes to further qualify what type of product it is.