Benefits of being on the first page of
Posted: Mon Dec 23, 2024 4:22 am
Do you already know what the benefits of being on the first page of Google are? At a strategic level, digital marketing professionals who develop inbound marketing prioritize Google ranking above anything else in the field. This is the only true measurement factor that gives a boost to all other elements of the business.
Brand awareness soars, clicks increase, and it allows for additional benefits to flow in. Some of these will be felt immediately, while others may take time to produce themselves. Business credibility is always at stake through dominance of Google rankings.
However, reaching this mark is a task in itself. SEO can be broken down and examined by how many links are used and from which sources. It will be structured around the keyword strategy and how they are implemented throughout the headings, titles, and descriptions.
Then there is the not-so-small question of content.
How much is being produced? What references are being used?
Does the content include multimedia tools such as images and video?
All of these active parts play a role in the larger scheme. Google robots constantly monitor and rank websites in every possible niche, making SEO a core priority for an organization that wants to gain more traction.
In a world where over 3.5 billion queries are made, most of which are run through Google, it is imperative to be as high as possible. Yahoo, Apple and Bing are all on the rise, but there is daylight between them and Google, with the latter enjoying 70% of the market share .
Google has a dominance of the search engine market. While top success may be out of touch, having a spot on the first page of a Google query is paramount.
Google has a dominance of the search engine market. While top success may be out of touch, having a spot on the first page of a Google query is paramount.
The benefits are plentiful. Here are the top 4:
Long-term success over short-term solution
Increased brand awareness
Enhanced Authenticity
Higher click-through rates
Final thoughts
Long-term success over short-term solution
Online marketing can be viewed from two different schools of thought:
Paid
Organic
Every company that puts itself on the web should have plenty of room for both.
Simply throwing money at Google Adwords won't solve all of an operation's ills, but it might offer some instant clicks and revenue in the meantime.
What this means is that improving your search engine results page (SERP) is a more cost-effective method of getting results online.
SERPs are considered more popular than sponsored ads because they are organic and therefore more responsive to Google's current algorithm.
If a business has vast resources at its disposal and requires coo means in company instant results, then the pay-per-click (PPC) route should be prioritized.
Results with this tactic should be seen within 24-48 hours and make a site instantly more competitive within a given niche.
The consensus behind websites that opt for PPC regularly over organic SERP growth is that they are only for short-term gains.
Newbies can run the same program without the experience and get similar results.
This is where those funds would be better redirected to building something that lasts. Businesses that book long-term campaigns with a lower margin should look at a Google ranking as a way to build better exposure.
The higher the rating, the greater the exposure.
The higher the rating, the greater the exposure.
An investment in a paid commercial campaign will find some immediate joy, potentially on a Google front page if the fee is acceptable. However, it will be organic search that will be:
Much more profitable
Longer term exposure over a period of 6 months to 5 years and beyond
Google's first page – Increased brand awareness
Google's top page is all about visibility. Type in any niche description and the search engine will be able to provide details of the most reputable brand that is not just popular but authentic. What search engine optimization (SEO) comes down to is a matter of brand recognition and awareness.
A higher ranking from Google's perspective positions a name and logo above competitors in the same market. This, in turn, allows that operation to leverage its position and reap the rewards. Trademarks essentially act to reflect how a company is viewed by society, business peers, and sponsors.
What needs to be kept in mind, however, is that brand awareness will vary dramatically depending on where exactly your site ranks on the top page of Google. Being within the first 10 hits is great, but that needs to be seen as the first step. Then there is a bigger goal in mind because numbers have an important distinction.
Google's first page – Improved authenticity
In the domain of SEO, there is a science and a method to ranking sites. However, there is an intangible quality that comes with first page successes on Google, becoming a psychological game that plays with reputation as it does with raw results.
Brand awareness soars, clicks increase, and it allows for additional benefits to flow in. Some of these will be felt immediately, while others may take time to produce themselves. Business credibility is always at stake through dominance of Google rankings.
However, reaching this mark is a task in itself. SEO can be broken down and examined by how many links are used and from which sources. It will be structured around the keyword strategy and how they are implemented throughout the headings, titles, and descriptions.
Then there is the not-so-small question of content.
How much is being produced? What references are being used?
Does the content include multimedia tools such as images and video?
All of these active parts play a role in the larger scheme. Google robots constantly monitor and rank websites in every possible niche, making SEO a core priority for an organization that wants to gain more traction.
In a world where over 3.5 billion queries are made, most of which are run through Google, it is imperative to be as high as possible. Yahoo, Apple and Bing are all on the rise, but there is daylight between them and Google, with the latter enjoying 70% of the market share .
Google has a dominance of the search engine market. While top success may be out of touch, having a spot on the first page of a Google query is paramount.
Google has a dominance of the search engine market. While top success may be out of touch, having a spot on the first page of a Google query is paramount.
The benefits are plentiful. Here are the top 4:
Long-term success over short-term solution
Increased brand awareness
Enhanced Authenticity
Higher click-through rates
Final thoughts
Long-term success over short-term solution
Online marketing can be viewed from two different schools of thought:
Paid
Organic
Every company that puts itself on the web should have plenty of room for both.
Simply throwing money at Google Adwords won't solve all of an operation's ills, but it might offer some instant clicks and revenue in the meantime.
What this means is that improving your search engine results page (SERP) is a more cost-effective method of getting results online.
SERPs are considered more popular than sponsored ads because they are organic and therefore more responsive to Google's current algorithm.
If a business has vast resources at its disposal and requires coo means in company instant results, then the pay-per-click (PPC) route should be prioritized.
Results with this tactic should be seen within 24-48 hours and make a site instantly more competitive within a given niche.
The consensus behind websites that opt for PPC regularly over organic SERP growth is that they are only for short-term gains.
Newbies can run the same program without the experience and get similar results.
This is where those funds would be better redirected to building something that lasts. Businesses that book long-term campaigns with a lower margin should look at a Google ranking as a way to build better exposure.
The higher the rating, the greater the exposure.
The higher the rating, the greater the exposure.
An investment in a paid commercial campaign will find some immediate joy, potentially on a Google front page if the fee is acceptable. However, it will be organic search that will be:
Much more profitable
Longer term exposure over a period of 6 months to 5 years and beyond
Google's first page – Increased brand awareness
Google's top page is all about visibility. Type in any niche description and the search engine will be able to provide details of the most reputable brand that is not just popular but authentic. What search engine optimization (SEO) comes down to is a matter of brand recognition and awareness.
A higher ranking from Google's perspective positions a name and logo above competitors in the same market. This, in turn, allows that operation to leverage its position and reap the rewards. Trademarks essentially act to reflect how a company is viewed by society, business peers, and sponsors.
What needs to be kept in mind, however, is that brand awareness will vary dramatically depending on where exactly your site ranks on the top page of Google. Being within the first 10 hits is great, but that needs to be seen as the first step. Then there is a bigger goal in mind because numbers have an important distinction.
Google's first page – Improved authenticity
In the domain of SEO, there is a science and a method to ranking sites. However, there is an intangible quality that comes with first page successes on Google, becoming a psychological game that plays with reputation as it does with raw results.