It is the result of changes in the market, where the shift has been from selling products/services to selling experiences.
How to get an emotion?
• Mentioning the benefits that the product provides
• Communicating all the technical features better.
• Practicing empathy
• Connects the consumer with the brand
• Develop personalized and close relationships with your clients
What do we get?
• Strong relationships
• Credibility and trust
• Voluntary commitment
• Positive responses
Remember that brand that sent a sports car into orbit around the earth?
Experiential marketing creates a closer bond between the consumer and the brand. Learn more about why you should consider experiential marketing for your brand
Experiential marketing creates a closer bond between the consumer and the brand. Executed well, it can open many doors allowing consumers to positively and emotionally interact with a product or company. Key messages are delivered face to face with a specific end goal that delivers behaviour change and ultimately a return on investment.
GX is a brand experience agency.
At the heart of experiential marketing is the ability to engage the senses – touch, taste, smell, hearing and of course, sight. The more senses you can engage in an experience, the corporate email database greater the likelihood of a memorable interaction with a consumer. Successful marketing campaigns should seek to tap into consumers’ emotions. They should personalize every step of the consumer’s journey by driving brand relevance and salience with the consumer.
Bath & Body Works End-of-Year Brand Activation - Mall Multiplaza Panama
Bath & Body Works End-of-Year Brand Activation - Mall Multiplaza Panama
Experiential Marketing is not simply the promotional work of the brand at hand, the term encompasses many types of unique offerings beyond product documentary and brand interaction to include
- Immersive events
- Stands and Expos
- Executive Meetings
- Guerrilla marketing
- Theatrical actions
- Digital experiences
- Virtual Reality or Augmented Reality
and much more.
Brand Activation for Jacks - Musicalion - Parque Omar Panama
Brand Activation for Jacks - Musicalion - Parque Omar Panama
At GX Live Marketing we enable brands to deliver an integrated experiential marketing strategy, working closely with clients to manage the end-to-end delivery of their strategic experiential marketing plans – from planning and creative solutions to logistics, staffing and management to reporting and analytics.
We create, deliver and support experiential marketing campaigns, turning live engagement into brand devotion for the world's biggest brands.
GX’s competitive offering enables businesses to tap into untapped sources of future revenue while increasing brand awareness and customer acquisition.