Time Lapse Triggered Email Example: Kohl's

[robiulhasan]

Follow these points and see more abandoned carts being recovered!



Email Trigger: When a customer hasn't taken a specific action in a set amount of time.

Email Message: Customers are busy. Each day that passes it is less and less likely that they will convert. Time lapse triggered emails are designed to not only remind customers of their need, but also present a compelling reason to take the next step.



Here, we see Kohl's integrating their loyalty progra cell phone lists for sale m (Kohl's Cash) with a time lapse trigger. The trigger is not spending the reward, which is a proxy for a repeat purchase. Kohl's increases conversions by placing a time limit for redemption, which manufactures urgency to shop now.



Time lapse triggers are a fundamental tool in customer lifecycle management and should be one of the first triggers you consider when building out your triggered marketing campaign.


2. Form Opt-In Triggered Emails Example:
Email Trigger: When a customer opts into a form you have on yo