Why it’s Important to Rank Higher on Google

[zihadhosenjm60]

Why it’s Important to Rank Higher on Google (and What That Means)
Google is the world’s biggest search engine, with 85.55% of the global search market.

That means your blog really needs to show up on Google.

Even if you expect your traffic to come from sources other than search engines – like an email list, social media pages, or word of mouth – Google’s still important.

Let’s say someone comes across your blog’s name in an email or on social media. They might not have time to check it out there and then.

If they later Google your blog’s name and you don’t appear, they’re likely to forget all about you. What you want is for your blog to show up right at the top of the search results for even your own name, like this:

How to Rank on Google (Faster) and Show up in Google Results Ryan co to za numer nl Search Example Screenshot
Of course, most blogs find that they get a lot of their traffic from search engines. Therefore, you want your blog to show up when someone searches for the type of information or content you offer.

For instance, if someone types “blog marketing strategies” into google, my blog post 10 Blog Marketing Strategies to Get 584,863+ Readers is the first result.

It even gets a “featured snippet” where Google shows a little preview of the post – making it more likely that my post will be the one that gets clicked on and read.

Pasted image 0
Here, “blog marketing strategies” is a keyword. (Yes, it’s more than one word, but that’s normal for keywords.)

We’ll cover a bit more about keywords and how to use them later in this guide. For now, what you need to know is that:

Blog posts have different ranks in Google for different keywords: My blog marketing strategies post comes 1st in Google for “blog marketing strategies” but 7th for “blog marketing guide”.
Other bloggers will be trying to rank for the same keywords as you: This means that you might not hit the #1 spot for a keyword – but even if you can be in the top 5 or the top 10 (on the first page of Google results), that’s a great achievement.
Getting your website to rank well in Google, and other search engines, is called “search engine optimization” (SEO), and we’ll be covering the basics you need to know below.

Ready to get started?