Page 1 of 1

Improve user experience – 10 misunderstood elements

Posted: Mon Dec 23, 2024 5:56 am
by muskanislam44
Want to improve your user experience? Not sure if your website should include pop-ups? Is captcha authentication really necessary? How many times have you had users answer the same question asked through a contact form?

Analyzing websites in the region, we can come to the conclusion that when creating a new website, we often adopt elements of websites we have seen in foreign examples, without adequately understanding their purpose or their positive/negative aspects.

Improve user experience
Below you can read about the items you should pay attention to when creating and maintaining a modern website, which directly affect the level of satisfaction of your visitors:

Tagline – a website slogan is a description of the brand expressed whatsapp number data check in a single phrase, which is an essential description of the company's activities. It should contain a message that implies why the company is different from its competitors, or what makes the brand/product unique. New visitors should understand the theme of the website after a few seconds based on the content of the slogan.

Favicon – A favicon is an icon that symbolizes a website and thus allows the user to, among other things, easily identify different sites in the “tab” line of an internet browser. A favicon is a very important aspect of the visual identity of a website, i.e. a blog, or an online store. The lack of a favicon, as well as its incompatibility with the visual identity of the site, is a very common, and completely unnecessary, mistake when launching a new site.

Breadcrumb – the path to the page should be displayed as an auxiliary navigation to the user to clearly indicate where they are currently on the site. This method of navigation is also called leaving crumbs, i.e. "breadcrumb". Each item in the sequence should represent a link that allows the visitor to return to one of the previous pages. Only the last item in the sequence should not be a link because it is the current page the visitor is on. A > B > C

Video – Video is one of the most important elements you can use to improve the user experience and convert visitors into customers. A simple video can include a welcome message that introduces the organization/company and gives it a warm, human touch. If the founder of the website is a brand in his or her own right, it is a must to include him or her in the video. People want to see who is behind the organization, so it is important to emphasize that the purpose of video is not to showcase services and products.

Maintenance page​

In the event of a site being unavailable due to regular site maintenance or for any other reason, there must be temporary pages, i.e. simple but useful pages that, with an apology and a dose of humor, inform users when the site will be available.

If you are trying to improve the user experience, you can offer visitors something else to do while the site is down or indicate that they will be notified when the work is finished. The page should contain recognizable elements of the site - navigation, as well as a rough visual identity.

Error page – page 404

According to usability standards, every website must have a “404” page, which indicates that the requested page does not exist and redirects the visitor back to the home page. These pages must be distinct from the rest of the site, but their visual identity should be consistent with the identity of the site. It should include an apology, a search option, and a link to the home page or other pages. Humor is allowed (even desirable) on this page. You can find ideas for a creative “404” page here.

404-page-digital-marketing404-page-digital-marketing404-page-user-experience404-page-star-wars

Captcha – security checks , i.e. checks for the presence of real visitors, are not the most elegant solution for combating automated programs for breaking into website protection. If you want to improve the user experience, it is recommended to avoid them.

Their use is justified in cases where there is a real threat of a large number of attacks on the site. These types of checks have a negative impact on visitors, distracting them from the site.

Pop-up

If we look at a website from the perspective of user experience and usability standards, then pop-up elements should not be used. The user must be warned that clicking on a specific link will result in a pop-up, which must contain a visible button to close the window.

However, if we look at a website from a marketing perspective (where “spamming” still brings results), then a “popup” has its purpose in keeping visitors on the page or encouraging them to take a certain action. In that case, a “popup”, i.e. a pop-up window, should be smaller than the size of the page and should not appear more than once on the entire site. You should be especially careful with the mobile version of pop-ups due to the new rules that Google has introduced in this area .

Also, you should consider all the possibilities that pop-ups bring with them. Using programs like OptinMonster, it is possible to set the moment of pop-up to be conditioned by the user's cursor approaching the " x " that indicates exiting the page. It is also possible to set the pop-up after 10 seconds on the page or even after several pages viewed. The possibilities are unlimited, but it must be borne in mind that we must not burden or disturb the visitor when visiting the site.