Email Domain Reputation: What is it and how to check it?
Posted: Mon Dec 23, 2024 6:41 am
Guess what? You might be sending your emails straight to spam… But don’t worry, we know exactly what to do. A good email domain reputation is necessary to ensure that your emails reach your audience. It determines whether your emails reach the inbox or get lost in the spam folder. Find out what it is, why it’s important, and practical steps to improve yours. Have a bad score? Just starting out? This article has everything you need to improve your domain reputation. What is email domain reputation? An email domain's reputation is how mailbox providers perceive emails coming from your domain.
It is very important for email marketers because it helps determine whether your emails are sent to the inbox or the spam folder. A good email domain reputation ensures that your emails reach your audience. A bad reputation means that many of your emails are likely to go to the spam folder or be blocked. Mailbox providers use different factors to check your usa mobile numbers reputation, such as how many people mark your emails as spam. They also look at the sender's reputation. Your Sender Reputation includes your email domain reputation and your IP reputation .
Spam complaints and sending emails to invalid addresses also hurt your site's reputation. A person writing an email. Source: Story Game Email Domain Reputation vs IP Reputation These two elements are essential to email delivery. They determine whether your emails reach the inbox or are sent to spam. But what are the main differences? Let’s look at a table to see things more clearly: Functionality email domain reputation IP Reputation What it is: How Mailbox Providers See Your Domain How Mailbox Providers See Your IP Address Who is concerned?
Your entire domain Specific IP addresses used to send emails Key factors: Sending practices, spam complaints Email volume, spam complaints, blacklist status Impact of bad reputation: A bad domain reputation means emails are likely to go to spam or be blocked. A bad IP reputation can cause emails to be blocked or sent to spam. Scope of application: Large, affects all emails in the domain Specific, affects emails sent from this IP address Recovery : Fixed sending practices, reduced spam complaints Switching to a dedicated IP address, improving sending habits
It is very important for email marketers because it helps determine whether your emails are sent to the inbox or the spam folder. A good email domain reputation ensures that your emails reach your audience. A bad reputation means that many of your emails are likely to go to the spam folder or be blocked. Mailbox providers use different factors to check your usa mobile numbers reputation, such as how many people mark your emails as spam. They also look at the sender's reputation. Your Sender Reputation includes your email domain reputation and your IP reputation .
Spam complaints and sending emails to invalid addresses also hurt your site's reputation. A person writing an email. Source: Story Game Email Domain Reputation vs IP Reputation These two elements are essential to email delivery. They determine whether your emails reach the inbox or are sent to spam. But what are the main differences? Let’s look at a table to see things more clearly: Functionality email domain reputation IP Reputation What it is: How Mailbox Providers See Your Domain How Mailbox Providers See Your IP Address Who is concerned?
Your entire domain Specific IP addresses used to send emails Key factors: Sending practices, spam complaints Email volume, spam complaints, blacklist status Impact of bad reputation: A bad domain reputation means emails are likely to go to spam or be blocked. A bad IP reputation can cause emails to be blocked or sent to spam. Scope of application: Large, affects all emails in the domain Specific, affects emails sent from this IP address Recovery : Fixed sending practices, reduced spam complaints Switching to a dedicated IP address, improving sending habits