Continuously conveying the "motivation of work" to successful applicants through follow-up

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The period between receiving a job offer and joining the company is an important opportunity to continuously communicate the "rewarding nature of the work." One example of effective follow-up for successful applicants is Ingliwood Co., Ltd.'s long-term internship program. Under this program, successful applicants can experience the "rewarding nature of the work" even before joining the company by engaging in actual work. Property Agent Co., Ltd. also offers training in the form of a sales competition, where applicants can experience teamwork and a sense of accomplishment while acquiring practical skills. Evand Co., Ltd.'s efforts are also noteworthy. Successful applicants use blogs to communicate the appeal of the company and the rewarding aspects of their work, providing a place for self-expression and giving shape to their career image after joining the company. What these cases have in common is the emphasis on continuous communication russia whatsapp number data between successful applicants and the company, or between successful applicants themselves. By building a relationship of trust, they are effectively conveying a corporate culture that makes them feel "rewarding to work."


4-4. Measuring the effectiveness of recruitment branding that promotes "work satisfaction"
Setting appropriate KPIs is essential to measure the effectiveness of recruitment branding that appeals to "work satisfaction." In addition to quantitative indicators such as the number of applicants and the acceptance rate of job offers, qualitative indicators such as the quality of the applicants and the satisfaction of successful applicants are also important. For example, effective KPIs include the level of understanding of "work satisfaction" among information session participants and "expectations after joining the company" in a survey of successful applicants. Effective measures for measuring effectiveness include conducting surveys at each contact point and analyzing mentions of the company on social media. It is important to improve the recruitment process and information dissemination based on the measurement results and run the PDCA cycle. Continuous improvement will enable more effective appeal of "work satisfaction," leading to high-quality recruitment.