7 components of SEO promotion of an online store

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It is with SEO promotion that you should start promoting an online store. And approach this with maximum responsibility right away, because it is very difficult to correct mistakes later. By the way, if you already have an existing trading web platform, and SEO for it has not yet been worked out, then it is never too late to do this.

Product Pages
Search engines usually pay attention to singapore example phone number the uniqueness of descriptions, images, videos, titles, meta tags, etc. on product pages. The more individual the content, the higher it will be indexed. That is, you can get the first positions in the ranking precisely due to unique descriptions on each of the pages. However, this is not so easy to achieve.

When you're talking about hundreds and thousands of products that suppliers provide not only to you but to competing sites as well, making the descriptions as personalized as possible (and thus pleasing search engines) is very difficult. The process takes both time and money.

But you can’t not do this either, otherwise your site will always end up at the very bottom of the search results. What to do? – Throw all your efforts into SEO promotion of a specific group of products that may be of maximum interest to your target audience.

Locomotive goods
These are the product positions that attract the bulk of valuable traffic. Which product should be "appointed" as the locomotive? Choose a strategy at your discretion: let it be the product with the highest margin, or the one that will provoke a person to buy something else in addition, etc.

Supermarkets, for example, practice setting discounts on the most popular items in the assortment and simultaneously selling other goods at an inflated price. People willingly go for something cheap, but they also buy expensive ones (because they have already come to the store).

Choose the strategy that best suits your particular situation and decide on the product that you will actively promote using SEO.


Read also!

"Locomotive goods: what is it and how to find it correctly"
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Category pages
SEO promotion of an online store is effective for both product and category pages. You just need to create a group that will answer the most frequent requests.

Choose a category whose search engine promotion will be most useful for you. For example, if you sell shoes, then according to the season you can promote sandals and flip-flops in the summer, and boots and shoes in the fall-winter.

The Yandex.Wordstat service will give you the most frequent user queries.