Link Building is an SEO strategy that aims to build a network of links to your website.
A good SEO strategy is made up of several fronts , with Link Building being one of the main ones.
However, just like other SEO actions, you need to implement the strategy in a coherent manner. After all, it’s not enough to just go around creating random links to your website. They need to be qualified and make sense.
Want to learn more about how Link Building works and how to put it into practice? Check out the tips we’ve given below!
What is Link Building
Link Building aims to build a network of links on other canada phone numbers list websites that point to your pages. This allows you to direct visitors to your website and show Google that you are an authority in your segment.
Imagine you have a cosmetics brand. If beauty blogs, specialty stores, and columns on beauty portals, for example, insert links to your website, it will be understood as more relevant .
In other words, these links show Google how popular and important your website or page is within that segment.
The better the references you find, the greater the authority you can gain.
How to do Link Building
It’s easy to understand why Link Building is so important. However, it’s important to know that it’s not enough to just go around creating links to your website like crazy.
A good link strategy needs to consider some points so that your website is not penalized by Google, such as:
1. Number of links
The number of links is still important to Google. However, there is no point in focusing on the number in isolation.
If your external links are not reliable and relevant , your website may have the opposite effect and lose positioning in organic searches .
2. Diversity of links
When several people speak well of you, your reputation becomes much more trustworthy than when there is only one, right? Well, this logic also applies to Google.
When you get links from different domains within your industry, you gain more points in building authority.
3. Link context
Another important point is that it is not enough for your link to be “thrown” randomly on the site. After all, Google can evaluate the context in which it appears to understand whether it is really relevant.
Here, it is essential to work on the terms that appear near the link and the position in which it appears. Links right at the beginning of the text, for example, tend to earn extra points.