Case study: Generating $7,000 in daily revenue by targeting NFL fans
Posted: Mon Dec 23, 2024 9:55 am
One of our partners ran a successful iOS campaign for several fantasy sports offers focusing on NFL fans during the NFL 2022-2023 season. The campaign used Popunder ads with CPM and SmartCPM bidding models, targeting active fantasy sports fans through retargeting.
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The straightforward approach involved a prelander directing users to the App Store. The campaign targeted American states where fantasy sports serves its clients.
As a result, during the NFL season, the campaign generated over 2,000,000 relevant users for the most popular app offer, maintained an active retargeting audience, and achieved stable daily revenue exceeding $7,000 for some offers.
The campaign peaked around the Super Bowl, with impressions banking database reaching over 1.2 million on key dates.
122,048
Differences in target audiences for iGaming and Fantasy Sports
The target audiences for iGaming and Fantasy Sports share some similarities but also have distinct differences.
Fantasy Sports
Fantasy Sports participants are typically sports enthusiasts who enjoy the strategic aspect of managing virtual teams. They are often highly knowledgeable about sports and seek a competitive, skill-based activity.
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On the other hand, iGaming attracts a broader audience interested in a variety of betting activities, including sports betting. This audience enjoys the thrill of wagering and the potential for quick financial rewards, even if it involves a higher element of luck.
igaming trends Brazil 2024
Ad Trends
iGaming in Brazil: Forecasts for 2024 [+ Insights from Experts]
The straightforward approach involved a prelander directing users to the App Store. The campaign targeted American states where fantasy sports serves its clients.
As a result, during the NFL season, the campaign generated over 2,000,000 relevant users for the most popular app offer, maintained an active retargeting audience, and achieved stable daily revenue exceeding $7,000 for some offers.
The campaign peaked around the Super Bowl, with impressions banking database reaching over 1.2 million on key dates.
122,048
Differences in target audiences for iGaming and Fantasy Sports
The target audiences for iGaming and Fantasy Sports share some similarities but also have distinct differences.
Fantasy Sports
Fantasy Sports participants are typically sports enthusiasts who enjoy the strategic aspect of managing virtual teams. They are often highly knowledgeable about sports and seek a competitive, skill-based activity.
iGaming SEO: Secret Techniques and Specifics
Advanced Tutorials
iGaming SEO: Secret Techniques and Specifics [+ Audit Examples]
iGaming
On the other hand, iGaming attracts a broader audience interested in a variety of betting activities, including sports betting. This audience enjoys the thrill of wagering and the potential for quick financial rewards, even if it involves a higher element of luck.