Kana isu tichiunza vatengi kuburikidza nekushambadzira

[DonalCerry]

Sezvo vazhinji vaunoshanda navo vachijoinha iyo network uye vosvika pakuda kukurumidza uye nyore kweapp, zvinova zvinonyanya kushanda kutaurirana kuburikidza neSlack app pane kufambira mberi nematanho ekutaurirana echinyakare senge email.

Nekudaro, iyi network-wide network yawakagadzira hairevi kuti inogadzira chaiyo hutachiona maitiro. Kutaurirana nevaunoshanda navo kuburikidza neSlack kunogadzira yakavharwa system mukati mekambani yako; pachayo, izvi hazvizove nehutachiona hwekunze hunoita iyo makambani akasiyana achanzwa nezve chigadzirwa.

Chii chinonzi Virality?
Muchidimbu, hutachiona hunotsanangura kugona WhatsApp Mutungamiriri kwechigadzirwa kugadzira hutachiona. Kunyangwe zvishwe zvishwe zvinogona kupesvedzerwa zvakanyanya netiweki mhedzisiro, chigadzirwa hachidi kuve nechako chetiweki chikamu kuti chive hutachiona. A viral loop inoitika kana tarisiro yekutanga kusangana nechigadzirwa kuburikidza nechigadzirwa pachacho - chinhu chakakosha muchigadzirwa-chinotungamirirwa kukura.

ToraCaendly, semuyenzaniso. Calendaly inobvumidza iwe kugovera zvinongedzo zvekarenda uye kuronga nyore misangano nevamwe. Nekuti chikuva chakabatana - hapana "single-player" vhezheni yechigadzirwa - ine yakasimba network network. Iyi networking effect inofumura vamwe vanhu kune chigadzirwa uye inosimudzira kukosha kwayo vasati vave vatengi.

Blake Bartlett anotsanangura ichi chemukati chekusimudzira se "viral loop." Kana mumwe munhu agashira kukoka kweCalend, vanogona kubva vangoona kumhanya, kushanduka uye nyore kunopihwa nepuratifomu. Pavakatanga kuwana chigadzirwa, vakabva vabatsirika kubva pachiri, uye vanogona kunge vachichitora ivo pachavo.

Dhawunirodha The Definitive Guide kune SaaS Marketing kuti udzidze maitiro ekuita bhizinesi rako.

Chigadzirwa-Chekutanga Kushambadzira Inogadzira Viral Loops Inokwezva Vatengi
Unogona kunge uchiverenga izvi uye uchifunga: Izvo zvakanakira Calendly - asi ini ndingagadzira sei hutachiona zvishwe zvangu zveSaaS chigadzirwa?

A viral loop inoumbwa chero nguva iyo tarisiro inokwanisa taurirana nechigadzirwa chako vasati vachigamuchira.Drift, mupi wekutengesa wekukurukurirana, anogadzira hutachiona hwehutachiona kana kutanga kwekutanga kushamwaridzana kwemunhu nekambani kuburikidza neDrift's chatbot pawebhusaiti.HubSpot's viral loops form kana mumwe munhu agashira email otomatiki uye ova neshungu dzekuda kuziva nezvekukosha kwemaimeri otomatiki kukambani yavo.

PaNew Breed, vatengesi vedu vakatora zvakananga muhutachiona hweVidyard's product. Kana tarisiro ikaona vatengesi vedu vachishandisa Vidyard mukutaura kwavo, vanobva vaona kukosha kwevhidhiyo mukutengesa nekushambadzira uye kazhinji vanoda kudzidza zvakawanda.

Iwe unogona zvakare kupokana kuti hutachiona hunoitika neisingabatike, sevhisi-yakavakirwa zvigadzirwa zvakare. Semuenzaniso, New Breed inopakushambadzira mabasa. Kana tarisiro yekutanga kusangana neNew Breed's brand iri kuburikidza nekushambadzira zvinhu zvedu, ivo vari kusangana zvakananga nechigadzirwa chedu uye kutora kukosha kubva machiri.