Video Content on the Jetpack Landing Page
Posted: Sun Apr 20, 2025 9:58 am
That’s why Jetpack ’s landing page combines social proof with an explainer video that explains why the plugin is so popular and how it works.
Embedded video content is easy to add to a landing page and watch on mobile devices.
Additionally, videos hold visitors' attention more effectively than written text. This encourages people to spend more time on the landing page, increasing the chances of conversion.
5. Incentivize users with scarcity marketing
Have you ever put off a purchase because you weren’t in a hurry? Seeing the words “only 2 namibia telemarketing data left in stock” might be the motivation you need to make a decision now.
This is scarcity marketing. It uses the limited quantity available to create anxiety and give procrastinators a strong reason to buy now. The fact that many others have purchased the product can also increase its perceived value.
Many of my clients use scarcity marketing techniques effectively. Common strategies include notifying shoppers of low inventory, discounting a “while supplies last” price, offering limited-edition products, and limiting the number of participants in a contest, webinar, or event.
Amazon uses scarcity marketing to increase conversions, and you can too. In the screenshot below, notice that they use the word “only” to maximize the scarcity effect. The customer knows that if they don’t buy now, it might be too late. It’s hard to ignore!
Amazon's Effective Use of Scarcity Marketing
6. Use urgency triggers to motivate action
Urgency is another popular way to trigger a sense of anxiety and incentivize users. It motivates users to take action now by showing a limited amount of time before an opportunity expires.
Embedded video content is easy to add to a landing page and watch on mobile devices.
Additionally, videos hold visitors' attention more effectively than written text. This encourages people to spend more time on the landing page, increasing the chances of conversion.
5. Incentivize users with scarcity marketing
Have you ever put off a purchase because you weren’t in a hurry? Seeing the words “only 2 namibia telemarketing data left in stock” might be the motivation you need to make a decision now.
This is scarcity marketing. It uses the limited quantity available to create anxiety and give procrastinators a strong reason to buy now. The fact that many others have purchased the product can also increase its perceived value.
Many of my clients use scarcity marketing techniques effectively. Common strategies include notifying shoppers of low inventory, discounting a “while supplies last” price, offering limited-edition products, and limiting the number of participants in a contest, webinar, or event.
Amazon uses scarcity marketing to increase conversions, and you can too. In the screenshot below, notice that they use the word “only” to maximize the scarcity effect. The customer knows that if they don’t buy now, it might be too late. It’s hard to ignore!
Amazon's Effective Use of Scarcity Marketing
6. Use urgency triggers to motivate action
Urgency is another popular way to trigger a sense of anxiety and incentivize users. It motivates users to take action now by showing a limited amount of time before an opportunity expires.