5 eBook Publishing Mistakes to Avoid – Create and Sell Digital Products #12

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Creating ebooks is a time-consuming and laborious task. It is not uncommon to make mistakes during the process. Various pitfalls await authors not only along the way: during writing and at later stages of the process as well. Today we will discuss the main mistakes in publishing ebooks.

Errors in publishing ebooks – index:
Unattractive title
Self-design of the cover
Missing link to source
Neglecting SEO settings
Lack of review
Unattractive title
An author only has one chance to make a good first impression on the Internet. For this reason, the title of an ebook should be selected to attract the reader's attention. How can this be achieved? First, let's discuss the rules for self-publishing titles. A good title should have three basic characteristics – it should be:

easy to remember,
easy to pronounce,
informative.
The informative nature of the title should help the reader assess the belgium whatsapp number database scope of an ebook. With this information, the reader has the chance to decide whether the subject of the book corresponds to his or her interests.

The title of an ebook should not be too long. Some authors decide to use just one word as the main title and complement it with a subtitle. This technique allows you to explain to your reader what your ebook is really about.

Errors in publishing ebooks
Other authors choose to use parallel construction in their titles. For example, Jack Schwager compares the best salespeople to wizards – he used this combination of words for his title and placed it on the cover of his book.

eBook Publishing Mistakes - Market Wizzards
Coming up with a book title is not the easiest part of the process. The goal of a title is to touch the reader’s emotions and at the same time grab their attention. In addition, you should carefully check that your idea has not been used by someone else.

There’s no point in copying existing titles, but they can become an inspiration for our own, especially if we don’t have a specific concept yet. We can browse through the best-selling ebooks and analyze their titles to find some interesting correlations that we could use for our project.

An author who already has a group of followers on social networks can ask for their opinion. To do this, he can create a poll, in which all followers can choose the best and most interesting title. An author can also create a special space: a comments section under the specified post, where Internet users can share their ideas and discuss them with each other.

Self-design of the cover
Just like the title, the cover also influences the reception of an ebook . Many creators decide to create their covers themselves, but this option often has negative consequences for the ebook publishing process.

As an author, you know how to create written content, but that doesn’t mean you have the skills and abilities of a professional graphic designer. Designing a cover, as a very important part of the project, should be entrusted to a graphic designer. A qualified graphic designer will be able to match the size of the cover to the graphic design, as well as ensure that the photos and images are of the best possible quality.

If you don’t want to hire an independent professional to design your cover, you can consider using ready-made cover designs. There are places on the internet where graphic designers offer their mockup designs, both for free and for a fee. Keep in mind that this option doesn’t allow you to showcase any originality of your piece, as there is a high probability that someone else could use the same cover for their project.

Missing link to source
The reader who downloaded your ebook often forgets about the source of the publication. In this situation, the reader may look for information in the ebook content that should lead him back to the source – to you. If you forget to put such an informative element in your ebook, the reader may never find your website and you again. His search will be in vain and you will not build your position as an expert.

It is beneficial to allocate some space in the content of an ebook to place links to the blog website or to the author’s social media profile. To make this bookmark more visible, the author can create a separate page titled “ About Me ” or “ About the Author ”.