Using an Image in a Popup for Emotional Appeal
Posted: Mon Apr 21, 2025 4:06 am
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Another way to appeal to users' emotions is through imagery. A poignant photo like this on a popup can increase email signups by 63%.
By strategically using emotional appeal and keeping these points in mind, you can create pop-ups that saudi arabia telemarketing data connect with users on a deeper level, influence their decisions, and ultimately increase conversion rates.
7. Use color psychology to grab attention
I came across a study that shows that it only takes 90 seconds for someone to make a judgment about who we are, and 90% of that judgment is based on color.
Color psychology can be a powerful tool to capture attention and influence user behavior in your website popups, ultimately leading to more signups.
Color Psychology Chart
However, when I did some research on the best colors to use on popups , I found that the specific colors you use don’t have a huge impact on conversions. Instead, the key is to choose button colors that are high-contrast, on-brand, and consistent.
Speaking of buttons, you can increase signups by 14.34% simply by adding a call-to-action button to your popup. And you can increase that rate even more by using colors that make it easy for website visitors to find where they need to click.
Notice the contrasting color AutoAnything uses on the CTA button. With this email subscription popup, they were able to increase their daily signups by 250%.
Example of Using a Contrasting Button Color on a Popup
I hope this article helped you understand the psychology of popups and increase your subscriptions. You may also want to read other articles on using popups in WordPress:
Are Popups Still Relevant? The Future of Popup Marketing Explored
How to Create a Welcome Mat for Your WordPress Site (+ Examples)
How to Create a Yes/No Optin for Your WordPress Site
How to Create Mobile Popups That Convert (Without Hurting SEO)
How to Open a WordPress Popup Form When a Link or Image is Clicked
Best WordPress Popup Plugins (Performance Comparison)
If you enjoyed this article, please subscribe to our YouTube channel for WordPress video tutorials. You can also find us on Twitter and Facebook .
You can select one of the suggestions or request multiple variations.
Another way to appeal to users' emotions is through imagery. A poignant photo like this on a popup can increase email signups by 63%.
By strategically using emotional appeal and keeping these points in mind, you can create pop-ups that saudi arabia telemarketing data connect with users on a deeper level, influence their decisions, and ultimately increase conversion rates.
7. Use color psychology to grab attention
I came across a study that shows that it only takes 90 seconds for someone to make a judgment about who we are, and 90% of that judgment is based on color.
Color psychology can be a powerful tool to capture attention and influence user behavior in your website popups, ultimately leading to more signups.
Color Psychology Chart
However, when I did some research on the best colors to use on popups , I found that the specific colors you use don’t have a huge impact on conversions. Instead, the key is to choose button colors that are high-contrast, on-brand, and consistent.
Speaking of buttons, you can increase signups by 14.34% simply by adding a call-to-action button to your popup. And you can increase that rate even more by using colors that make it easy for website visitors to find where they need to click.
Notice the contrasting color AutoAnything uses on the CTA button. With this email subscription popup, they were able to increase their daily signups by 250%.
Example of Using a Contrasting Button Color on a Popup
I hope this article helped you understand the psychology of popups and increase your subscriptions. You may also want to read other articles on using popups in WordPress:
Are Popups Still Relevant? The Future of Popup Marketing Explored
How to Create a Welcome Mat for Your WordPress Site (+ Examples)
How to Create a Yes/No Optin for Your WordPress Site
How to Create Mobile Popups That Convert (Without Hurting SEO)
How to Open a WordPress Popup Form When a Link or Image is Clicked
Best WordPress Popup Plugins (Performance Comparison)
If you enjoyed this article, please subscribe to our YouTube channel for WordPress video tutorials. You can also find us on Twitter and Facebook .