Sending unsolicited WhatsApp messages is not only poor etiquette — it violates regulations like GDPR and WhatsApp's own policies.
What You Should Do:
Use an opt-in form where users voluntarily submit their phone numbers and agree to WhatsApp communication.
Capture opt-ins through lead magnets, event signups, or WhatsApp-exclusive offers.
Store opt-in details (like timestamp and source) in your CRM for compliance and audit protection.
Mistake #3: No Clear Lead Nurturing Strategy
Many marketers capture WhatsApp leads but have no system to guide them toward conversion. Without a structured funnel, leads go cold quickly.
What You Should Do:
Define your lead nurturing journey. Example:
Inquiry → Qualification → Value delivery → Offer → Close
Use pre-approved message templates for introductions, follow-ups, and content sharing.
Mix automation with human touchpoints to balance scale and trust.
Mistake #4: Using Personal WhatsApp Instead of WhatsApp Business
If you're still running lead generation through a list of ireland fax number personal WhatsApp number, you're limiting your scalability, insights, and automation.
What You Should Do:
Switch to WhatsApp Business (or API for higher volume).
Use features like:
Quick replies
Catalogs
Labels for lead segmentation
Business profile with working hours and contact info
Integrate with tools like Twilio, WATI, or Zoko to automate workflows.