Leveraging Telegram’s Unique Features with Ads
Posted: Sat May 24, 2025 6:35 am
Telegram offers unique tools that advertisers can combine with Telegram Ads campaigns to boost engagement and conversion.
11.1 Integration with Telegram Bots
Bots are automated Telegram accounts that can interact telegram data with users through messages, perform tasks, and deliver content. Advertisers can promote bot-based services or create bots as part of their campaigns. For example, a customer support bot can be advertised via Telegram Ads to drive users into interactive conversations.
Bots can also collect user feedback, deliver personalized offers, or handle sign-ups, making them a powerful complement to sponsored messages.
11.2 Using Channels and Groups for Organic Amplification
After running Telegram Ads to attract subscribers, advertisers can nurture these users via their own Telegram channels or groups. Channels provide a broadcast-only medium, perfect for pushing updates, promotions, or exclusive content. Groups enable two-way communication and community building.
Planning a combined organic and paid strategy ensures long-term engagement and increases lifetime value of Telegram users.
11.3 Voice Chats and Live Streams
With the rise of Telegram Voice Chats and live streaming features inside groups and channels, advertisers can sponsor or organize live events to engage users interactively. Announcing these events through Telegram Ads can boost attendance and create memorable brand experiences.
12. Navigating Challenges in Telegram Advertising
While Telegram Ads present many advantages, advertisers should be aware of challenges:
12.1 Limited Ad Formats Compared to Other Platforms
Currently, Telegram Ads focus primarily on sponsored messages. Unlike Facebook or Instagram, formats like stories, carousels, or interactive ads are not yet available, limiting creative possibilities.
12.2 Building Trust in a Privacy-Conscious Audience
Telegram users are often skeptical of ads and protective of their privacy. Transparency and relevance are key; poorly targeted or intrusive ads can lead to backlash or unsubscribes.
12.3 Data Attribution and Conversion Tracking
Telegram does not provide detailed conversion tracking within the app. Advertisers must use external analytics tools (Google Analytics, UTM tags) to track post-click behavior, which can complicate campaign measurement.
12.4 Competition and Ad Inventory
As Telegram Ads gain popularity, competition for prime channels and slots may increase, driving up CPM costs. Early adopters currently benefit from lower prices.
11.1 Integration with Telegram Bots
Bots are automated Telegram accounts that can interact telegram data with users through messages, perform tasks, and deliver content. Advertisers can promote bot-based services or create bots as part of their campaigns. For example, a customer support bot can be advertised via Telegram Ads to drive users into interactive conversations.
Bots can also collect user feedback, deliver personalized offers, or handle sign-ups, making them a powerful complement to sponsored messages.
11.2 Using Channels and Groups for Organic Amplification
After running Telegram Ads to attract subscribers, advertisers can nurture these users via their own Telegram channels or groups. Channels provide a broadcast-only medium, perfect for pushing updates, promotions, or exclusive content. Groups enable two-way communication and community building.
Planning a combined organic and paid strategy ensures long-term engagement and increases lifetime value of Telegram users.
11.3 Voice Chats and Live Streams
With the rise of Telegram Voice Chats and live streaming features inside groups and channels, advertisers can sponsor or organize live events to engage users interactively. Announcing these events through Telegram Ads can boost attendance and create memorable brand experiences.
12. Navigating Challenges in Telegram Advertising
While Telegram Ads present many advantages, advertisers should be aware of challenges:
12.1 Limited Ad Formats Compared to Other Platforms
Currently, Telegram Ads focus primarily on sponsored messages. Unlike Facebook or Instagram, formats like stories, carousels, or interactive ads are not yet available, limiting creative possibilities.
12.2 Building Trust in a Privacy-Conscious Audience
Telegram users are often skeptical of ads and protective of their privacy. Transparency and relevance are key; poorly targeted or intrusive ads can lead to backlash or unsubscribes.
12.3 Data Attribution and Conversion Tracking
Telegram does not provide detailed conversion tracking within the app. Advertisers must use external analytics tools (Google Analytics, UTM tags) to track post-click behavior, which can complicate campaign measurement.
12.4 Competition and Ad Inventory
As Telegram Ads gain popularity, competition for prime channels and slots may increase, driving up CPM costs. Early adopters currently benefit from lower prices.