Now the client's trust consists of the number of positive reviews and ratings. Relying on organic app downloads for newcomers is next to impossible. Users prefer installing apps with hundreds and thousands iranian whatsapp of reviews.
How do you increase the number of your app installs? The answer lies in user behavior. They are more likely to download an app with an easier installation process like the app install ads provide.
How to attract a client who knows nothing about your application? Give them an opportunity to try it. Add a small trial period to your app, which will contain the essential functions of your application. Then create a unique value proposition, so potential users will see its value to them. This way, your users can try your app and see for themselves the benefits it brings before buying the full version.
Direct payment for tracking downloads and installations during advertising campaigns
Another advantage of app advertising is that you get clear and measurable results. They provide an opportunity to adjust an existing advertising campaign or plan a future one. Also, you do not need to pay per view (CPV) or per click (CPC). With mobile app ads, you pay per install. This indicator clearly indicates the number of direct downloads and from which platforms they were made. You will clearly see which of the networks has value for the marketing strategy.
Brand awareness of your app
In order to be talked about, you need to remind people about yourself. Advertising an app is one of the ways to promote when launching a new app or rebranding an existing one. Unobtrusive ads leading to the app landing page will warm up interest and bring fame to the brand in the initial stages.
Things to Know Before Running Your First Campaign
Mobile advertising is becoming more promising and developing in recent years. For example, sales of mobile advertising on Facebook are over 50%. Let's look at the main key elements of a marketing strategy that make up effective mobile app download campaigns.
Choose your payment model and budget
The marketing campaign strategy determines the budget for payouts and the payment model (per installs, per clicks, or per views). Usually, the budget is set for a month. This makes it easier to track spending on expected goals (installs or events). Of course, advertisers can change the payout model based on performance.