They Say That If It Looks Like A Duck, Waddles Like A Duck, And Quacks Like A Duck... It’s Not A Goose Or A Chicken. (Hint: It’s Probably A Duck). The Same Thing Goes For Email Spam And Spammers. An Excellent Email Deliverability Best Practice Is To Ask Yourself, “what Would A Spammer Do?” Then, Do Not Do Those Things.
While Occasionally Using All Caps Or Exclamation Points belarus email list Probably Won’t Get You Sent To The Spam Folder, You Shouldn’t Overdo It Either. (It’s Also Just Kind Of Obnoxious, Anyways.) Hubspot Has A List Of Hundreds Of Industry-specific Words And Phrases You May Want To Avoid. Spammers Often Use Image-only Emails, Have Poor Grammar And Spelling, Use Lots Of Symbols, And Use Deceptive Text In Hyperlinks. Remember That A Spam Score Is Being Applied To Every Campaign You Send.
So, Don’t Act Like A Spammer And Your Emails Won’t Look Like Spam. It’s That Simple. 9. Monitoring Email Deliverability Metrics We All Love Benchmarks, But The Most Important Email Deliverability Benchmark Is Where You Are Now. Then, Unless You’re Perfect, Set A Goal For Improving Deliverability Metrics. Look At Bounce Rates, Delivery Rates, And Inbox Placement For Individual Campaigns As Well As Your Entire Email Program.