How to Increase Average Bill in Online Retail

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In 2023, the cost of attracting a customer in different areas increased from 2 to 5 times , and the investments in marketing and advertising pay off worse. The solution is to increase sales to current customers. They have already passed the stage of getting to know the company and it is easier to motivate them than to attract new ones.

What techniques do retailers use to increase the kuwait phone numbers average check, and how RetailCRM tools help with this, we tell in the article.
Single Customer Profile: Collect data and personalize offers


Upsell: Show that the higher costs are justified


Cross-sell: take care of the client


Marketing Rules: Send Out Mailings and Sell Automatically


Loyalty Program: Strengthen Relationships with Customers


Single window chats: sell where it’s convenient for the customer


Discounts, bonuses, free shipping: use your customers' favorite promotions


Gamification: Make Shopping Fun


Analytics: Motivate managers to sell more

Single Customer Profile: Collect data and personalize offers
Working with your own customer base helps solve the problem of high acquisition costs. If you collect customer data in one place, managers will be able to respond faster and offer only the necessary products. Customers will feel that the company values ​​and understands them.
RetailCRM collects customer data and enriches it with every touch. The system takes into account:

what products are ordered most frequently;
what communication channel do they prefer;
where they come from;
history of interaction;
interests and preferences;
level in the loyalty program.

These parameters allow you to flexibly segment your audience and create personalized offers.
57% of customers are willing to buy more from a company that personalizes their experience

"Relationships with a company begin from the moment a customer sees a brand advertisement online or on the street. They become more intense when the buyer steps into an offline store, opens a website, or writes to the seller in a corporate WhatsApp. And so on, right up to the first and subsequent purchases.


This entire process can be digitized and transferred to CRM. As a result, the retailer will have a comprehensive view of everything that happens between them and the buyer. Based on this information, it is possible to establish control over each interaction between the client and the brand in order to meet expectations or even anticipate them. Thus, increasing satisfaction and loyalty."
Dmitry Borozdin
Dmitry Borozdin
CEO RetailCRM
This strategy is used by the Belarusian hypermarket Ecobar. The company separates VIP clients and bloggers into separate segments. In newsletters, they are offered personal tasting sets based on their preferences.
How Ecobar works with segmentation in RetailCRM

"In advertising collaborations, we do not make a newsletter "from a carbon copy", but based on the individual preferences of each blogger. This never ceases to amaze them and still gives a wow effect!" - Irina Yanushkevich, Deputy Director of Ecobar
Gratitude from a blogger for a personal set of products from Ecobar
Gratitude from a blogger for a personal set of products from Ecobar
Upsell: Show that the higher costs are justified
Offer the customer to buy an expensive analogue of the product and show the benefits that he gets for this price. For example, a phone model with improved functions, a larger bottle of perfume or a premium tariff.
Tariffs of the company "Four Paws"
The “All inclusive” tariff is more expensive, but more profitable for the client - there are consultations with both a veterinary therapist and a specialist, the number is not limited
The order card in RetailCRM has a function called "Related products". It helps managers quickly navigate and upsell when communicating with the buyer.

These are two groups of additional products: "Similar" and "People also buy this product". The price of an analog is +/- 15% of the cost of the selected product, so the customer can be offered a more expensive or cheaper item. The "People also buy this product" block includes products that appeared in orders together with the selected one.
How to Improve Customer Experience in Online Retail
Similar products in RetailCRM
Cross-sell: take care of the client
Related products can be offered to the client at the moment when he has already decided on a purchase. This will help not only to increase the average bill, but also to show concern. And in order not to distract from the search, place a widget with offers in the product card or basket. This way you will unobtrusively remind the client about accessories, and he will rather buy them from you than go looking somewhere else.
LTV: What is this metric, how to calculate it and can it be managed
The manufacturer of car wheels KOLESATYT has taken an unconventional approach to cross-selling. The shopping cart on the website is automatically filled with related products. For example, the company offers bolts, valves and tire bags to go with tires and wheels.