Sales Channel Growth Executive

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For new consumer brands, it is crucial to establish a “value thinking”. Others, such as user experience, differentiated branding and design, are only methods and tools for the goal of “creating value”, not the goal itself. So what is the goal? As Peter Drucker, the father of management, said: “The sole purpose of a company’s existence is to continuously create new value for users. Here are four perceptions of “value” by business leaders: Steve Jobs - (What is value?) What benefits can I bring to users! Suzuki Toshifumi – One is “relative value” which is generated by horizontal comparison with the past and peers, and the goal is “winning the competition with opponents”; “.



Paying attention to perceptual value and rational cambodia email list value that meets consumer needs are additional values ​​​​generated in the process of focusing on progress. The goal is to achieve what "should" be in the eyes of customers. Buffett - with the aim of pursuing "absolute value", he uniquely creates his own characteristics, "only I have" and "unique", and the moat, of course, must continue to expand. Richard Branson - Value is something you create for others,that solves their problems, satisfies their needs, and creates positive change. Let’s learn more about the differences between “product thinking,” “problem thinking,” and “value thinking”: Product thinking: I have a great drill with great performance, great quality, and most importantly, cheap.



Problem thinking: The user doesn’t want to buy a drill, they want to buy a hole in the wall.” I can “help users solve this problem.” Value thinking: What unique experience can my product bring to users, how can it improve a certain aspect of life and become better, or what identity does it represent and what kind of person can they become. From this perspective, Heitea seems to be weakening the value thinking of “inspiration” (stimulating user needs with inspiration) and returning to traditional product thinking (aiming for differentiation). At this point, looking at the “value” of Overlord Cha Ji, it seems that we are on the right track.