Every Search Right Now

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The User Indicates That They Want To Travel From Brazil To The United States. Before Using Bert, The User Would Have Received A News Article About The Opposite: Americans Are Going To Brazil. Not Entirely Useful. But Now Google Understands The Importance Of The Word “to” In This Search And Returns An Extremely Relevant Result. Again, This Is All Good For Content Marketers Who Create Simple, Clear Copy. Related Content: Discover The Secrets To Successful Content Creation.

Bert Currently Only Affects One Search, (Mostly) Limited afghanistan whatsapp number database To Us English. If You've Made It This Far In The Article, You Shouldn't Worry Too Much About Bert. But If You're Still Feeling Uneasy, Here's Something Else That Might Reassure You: Bert Is Being Tested On. This Means That A Percentage Of Search Queries Still Return Results Without Entering Bert. Additionally, Bert Is Only Used In Us English Search Results. If You Work In Another Language Or Are In An English-speaking Country Outside The Us, You Won't See Much Change At All (For Now).

Of Course, Google Plans To Implement Bert Much More Widely. After This Initial Testing Phase, But Assuming Everything Works The Way They Say It Will, It Will Be Good. Bert Works With Selected Snippets, Including Non-english Ones. Details On This Are Scarce, But Bert Appears To Be Working Hard On Featured Snippets—those Quick Results That Often Appear At The Top Of Search Results, For Example: Google Hasn't Said How Bert Works. Is Used To Improve Featured Snippets, But It's Safe To Assume That This Is Similar To What Bert Does In General: Provide More Relevant Results Based On The Context Of The Search Query.