Inbound Marketing, SEO, Social Media… Do you want to be the best in each field? To do so, you need to know the tools that professionals use , know how to get the most out of them, and what each of them can offer you. Pay attention to the following list, because these tools will surely improve your day-to-day online marketing.
1 3611 Digital Marketing Tools
When it comes to using non-intrusive techniques to connect with customers , the first thing that comes to mind is the word “work.” There are a lot of things to do at the same time, and 24 hours a day is not enough to do everything.
It is advisable to rely on digital marketing and social media tools that offer automated options to save time and help us optimize social networks. Below, we mention some options that can help you achieve the expected results based on your action plan.
1. Google analytics Google_analytics
It is the ally of many small companies that do not have armenia telegram data budget to use paid tools. The fact that it is free does not mean that it is not good, on the contrary, when you learn to use it, it will be very easy for you to understand some important things. For example:
Knowing where your visitors come from
What is your behavior within the web?
What blog content do you like the most?
Which products generate the most sales
Revenue per page
By knowing this data, you will be able to know how to structure your website to offer a better user experience . With Google Analytics, you will discover relevant data that will help you improve the structure of your website. In relation to visits, this tool tells you where the user comes from and with what keywords they found you. This will allow you to develop content that is related to the Keywords with which visitors arrived at your website.
In terms of behavior, it allows you to know which page the user spends the most time on and gives you the opportunity to improve the structure of your website. This way, you can improve the user's dwell time for the next visit.
For example, if you have an online store that sells women's clothing and your users spend more time on the sandals page, you can analyze what they are searching for.
The same goes for blogging: knowing what content people like the most will help you choose what type of post you can write for your next publication. You can also do keyword research with Google's Keyword Planner . This point is key to positioning yourself in search engines. It is important that you add it to your list of digital marketing and social media tools.
We recommend that you take a look at our Google Analytics in-person course, which is also available as an online course , where you will learn to become an expert in web analytics using this wonderful tool.