Omnichannel is one of the top trends for the new year, according to Selligent.
Posted: Thu Jul 10, 2025 3:17 am
After such a challenging year, which also caused enormous changes in consumer behavior, with a devastating impact on brands and businesses, it's difficult to imagine what 2021 will bring. However, Selligent Marketing Cloud has identified the 5 main trends that will drive 2021.
1) First-hand data: the secret to being relevant
With third-party cookies phasing out by 2022, digital marketers must build trust with consumers by better understanding their needs and preferences. We've witnessed the emergence buy bulk sms service of a privacy-first digital culture, with increased consumer awareness of data protection policies like GDPR and CCPA. 2021 will see brands collaborate more closely with consumers to create a more personalized online experience, combined with greater control and respect for privacy. Greater emphasis will also be placed on the transparency of the data brands seek to collect from consumers.2) Omnichannel: the next era of consumerism
Consumers are relying more than ever on digital for their shopping. According to Selligent's Consumer Habits Observatory, 29% of people believe their purchasing behavior has changed permanently, meaning it will last even after the pandemic. Many are planning to shop more online in the future, and this is where mobile channels are punching above their weight, simplifying logins, payments, checkout, and order management.
1) First-hand data: the secret to being relevant
With third-party cookies phasing out by 2022, digital marketers must build trust with consumers by better understanding their needs and preferences. We've witnessed the emergence buy bulk sms service of a privacy-first digital culture, with increased consumer awareness of data protection policies like GDPR and CCPA. 2021 will see brands collaborate more closely with consumers to create a more personalized online experience, combined with greater control and respect for privacy. Greater emphasis will also be placed on the transparency of the data brands seek to collect from consumers.2) Omnichannel: the next era of consumerism
Consumers are relying more than ever on digital for their shopping. According to Selligent's Consumer Habits Observatory, 29% of people believe their purchasing behavior has changed permanently, meaning it will last even after the pandemic. Many are planning to shop more online in the future, and this is where mobile channels are punching above their weight, simplifying logins, payments, checkout, and order management.