We are very lucky to have received advice for a Community Manager from 22 specialists. In this article we analyze their answers and summarize the most important ones. Many agree on very important actions and strategies in Social Media for this year.
Our Social Media Referents have shared with us their advice for Community Managers . This is valuable content that is highly recommended for those of you who manage a brand or company on the Web. The Community Manager profession is always in continuous evolution and from now on we are going to incorporate into our Digital Marketing courses everything we learn here from our Referents.
Let's start with the Strategies that most experts have agreed on. We also think that they are very important. If you think you can contribute any more, we look forward to hearing from you.
25 Strategies for the Community Manager:
1. Create Valuable Content:
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This is the recommendation that has been suggested to armenia telegram lead by the most references: Vilma, Jose Mª, Sele, Juan, Carlos… We are equally convinced that Believing and Investing in valuable content is the main strategy for 2014. Content Marketing is changing the Internet and the way we advertise. Stop thinking about your commercial content and focus on providing Value.
2. Know the company and the consumers:
More than 8 specialists have considered it very important to know the company, its sector and the type of consumer they are targeting very well. This is probably one of the first things a Community Manager has to do in a company. Start by doing a broad analysis of the sector and its strategy on the web.
3. Establish KPIs and dashboard:
In order to measure, it will be essential that you set some KPIs that will help you see which objectives you are meeting and which ones you need to work on more. Using a dashboard, you can visualize all the variables in a simple way and thus focus on decision-making.
Support Services4. Build trust:
Many experts agree that the Community Manager is not there to sell more directly, but rather is responsible for generating trust in the consumer. Many companies are wrong in this regard and often this responsibility will also depend on how good the products or services are and the conversion rate of their website.
5. Have patience and perseverance:
Things in Social Media are not immediate. That's why you must be patient and be very consistent. Not getting results in a month can make you change your strategy without having given it a real chance.
6. Take care of after-sales and loyalty:
Nowadays, in Marketing, it costs almost 10 times more to get a new customer than to retain an existing one. After-sales service takes on a huge importance in 2014 and Social Media and valuable content are the best tools to bring consumers back.
7. Share and not compete:
Another issue that several experts agree on is the desire to share rather than compete. We can see competition everywhere or have a more open vision that allows us to share other people's content, collaborate on joint initiatives and at some point obtain the support of those we help and share with. This will make the difference between a company that is open to the world and its sector, and between a company that is solitary like an island.
8. Stay Human:
With so many tools and automation tools, we can run the serious risk of forgetting that we are dealing with people and feelings. The important thing about social media is not the posts we make but the impact they cause and the usefulness of these for other people.