The strategy of large companies was to mass-promote

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During this period, the promotion of services and products through media outlets such as radio and TV, to increase exposure.

Marketing 2.0
Marketing 2.0 is more consumer-oriented, considering customer needs associated with services and products.

In this scenario, organizations mature, such as a 150kg digital scale company that begins to understand that solving consumer pain points generates more demand and increases business revenue.

This occurs at the same time that customers begin to develop a heightened email list critical sense and demand more from brands, causing productive sectors to review their communication strategies.

One idea that emerged from this scenario was market segmentation. This strategy aims to define groups with common interests to understand their needs and propose personalized solutions.

Thus, organizations gradually began to reduce spending on mass communication strategies, as they were not having the expected effect.

Marketing 3.0
Marketing 3.0 brings the concept of human-centered marketing, while the internet is the protagonist of digital transformation.

People gain a voice through websites, blogs, and social media, altering the hierarchy of consumption so that the public begins to dictate the rules.