Books are often the great witnesses of the times, even beyond filmography or photography. This compilation of the best books on Marketing, Advertising, Design and Branding gives us a fairly complete view of what is currently happening with marketing. Here are the new trends.
This collection of books confirms a reality that we all know, but that many companies have yet to fully implement: the consumer, the client, is now more than ever in history the most absolute protagonist of any sales strategy.
If before we were satisfied with a more or less well-segmented customer, now it is very clear that we must attend to their needs and desires first and foremost. The company must orient its product to those needs.
The other great truth surrounding marketing this year and in the years to come is the ability to measure almost all stages of a strategy, with more and more analytical tools at hand that allow us to do so.
The challenge for the company here is no longer in the implementation of these tools, but in knowing what to do with these metrics and how to take advantage of this data to take advantage of the information.
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Best Marketing Books 2015List of the best books on marketing, advertising, design and branding
Marketing Analytics Book1. Marketing Analytics
Authors : Tristan Elosegui and Gemma Muñoz Vera
Publisher : Anaya Multimedia
Tristán Elósegui and Gemma Muñoz have joined forces again in this book aimed at helping the reader define and measure a digital strategy based on a practical case. The level of complexity of the cases and strategies increases throughout this book that aims to cover the entire customer journey from acquisition to conversion, combining marketing and analytics techniques at all stages.
Book Brand seeks egoblogger2. Brand seeks egoblogger
Author : Ana Fernandez Pardo
Publisher : Anaya multimedia
After “The backstage of egoblogs”, where Ana Fernández interviewed australia telegram data egobloggers, this year she has brought “Marca busca egoblogger”. A book that responds to the previous one and that shows the point of view of the brands and agencies that hire them. Brands that, after all, give professional meaning to these blogs and their protagonists.
This publication gathers testimonies from leading communication agencies and digital marketing managers from major brands such as Swarovski, Hoffman or Ikea and reveals what strategic objectives actions with egobloggers respond to or how deals between brands and egobloggers are defined, among other curiosities.
Introduction to advertising book3. Introduction to advertising
Author : Agustin Medina
Publisher : Pyramid
A journey through contemporary advertising in an entertaining language, uniquely illustrated and suitable for all audiences beyond the specialized reader. A text that succeeds in showing the world of advertising through concepts argued with clarity and simplicity. Agustín Medina aims to bring the new reader closer to the complex advertising sector with this work that is fully up-to-date and embellished with historical nuances that add value.