Crafting Content that Captivates Your Audience

[badsha00313]

Before diving into strategies to help your videos achieve discoverability, you must focus on the lowest-hanging fruit on the tree. That, of course, is to make compelling content that speaks directly to your audience.

In other words, winning the algorithm starts organically. You must create quality content that hooks viewers and keeps them intrigued. Each video should serve a purpose, providing value that leaves viewers more knowledgeable and interested. Ensure your content is actionable, combining expertise with an approachable style and a sense of what to do next, i.e., watch another video, go to your website, schedule a consult, etc.

Videos that speak to your audience will aid in discoverability specific database by industry and help you collect qualified leads, which leads us to our next strategy.

Leveraging Contests & Giveaways
An often overlooked yet brilliant tactic in video marketing is to use the engagement power of contests and giveaways to drive views and comments on your videos. Since YouTube’s API allows contest software platforms (like this one) to import comments, marketers can build a giveaway that incentivizes participants to leave comments on their videos in exchange for extra chances to win.