How to Resend a Mailchimp Campaign to Non-Openers
Posted: Thu Jul 24, 2025 5:36 am
This method allows you to target only those subscribers who received your initial email but did not open it.
Steps:
Navigate to Campaigns:
Log in to your Mailchimp account.
From your Mailchimp dashboard, click on amazon database Campaigns in the left-hand navigation menu.
Find the Original Campaign:
Locate the sent email campaign that you want to resend to non-openers.
Click on the title of that specific campaign to open its report page.
Access the Resend Option:
On the campaign report page, look for the "Send" button (or sometimes it might say "View Report" if it's already sent).
Next to this button, you'll see a small dropdown arrow (often pointing downwards). Click this arrow.
Select "Re-send to non-openers":
From the dropdown menu that appears, select the option "Re-send to non-openers."
Review and Edit the New Campaign:
Mailchimp will automatically create a new draft of your campaign. This new campaign will be pre-configured to send only to the segment of subscribers who did not open your original campaign.
You'll be taken directly to the Campaign Builder for this new draft.
Crucially, consider changing the subject line. A fresh subject line can often entice non-openers to finally open your email. You can also make minor tweaks to the preview text or even the content if you wish, but the primary goal here is to get them to open.
Review all other sections (content, settings, etc.) to ensure everything is as you want it.
Confirm and Send:
Once you are satisfied with the new campaign (especially the subject line), click the "Continue" button at the bottom right.
On the final confirmation screen, click the "Send" button.
Then, click "Send Now" in the pop-up confirmation to confirm the send.
Why Resend to Non-Openers?
Increased Engagement: It's a low-effort way to get more eyes on your content from your existing audience.
Missed Opportunity: People are busy, inboxes are crowded. They might have simply missed your first email.
Higher ROI: You've already done the work for the original campaign; this leverages that effort.
Best Practices for Resending to Non-Openers:
Timing: Wait a reasonable amount of time after your initial send (e.g., 24-72 hours). Sending too soon can feel spammy.
Subject Line Variation: This is critical. A slightly different, perhaps more intriguing or urgent, subject line is key to capturing attention this second time. Consider:
Adding "Reminder"
Asking a question.
Highlighting a different benefit.
Creating a sense of urgency
Minor Content Tweaks (Optional): While not strictly necessary, you could add a small note at the top like "In case you missed this..." or highlight a different piece of information.
Don't Overdo It: Use this strategy judiciously. If you frequently resend to non-openers for every campaign, you risk annoying subscribers and increasing your unsubscribe rate.
Steps:
Navigate to Campaigns:
Log in to your Mailchimp account.
From your Mailchimp dashboard, click on amazon database Campaigns in the left-hand navigation menu.
Find the Original Campaign:
Locate the sent email campaign that you want to resend to non-openers.
Click on the title of that specific campaign to open its report page.
Access the Resend Option:
On the campaign report page, look for the "Send" button (or sometimes it might say "View Report" if it's already sent).
Next to this button, you'll see a small dropdown arrow (often pointing downwards). Click this arrow.
Select "Re-send to non-openers":
From the dropdown menu that appears, select the option "Re-send to non-openers."
Review and Edit the New Campaign:
Mailchimp will automatically create a new draft of your campaign. This new campaign will be pre-configured to send only to the segment of subscribers who did not open your original campaign.
You'll be taken directly to the Campaign Builder for this new draft.
Crucially, consider changing the subject line. A fresh subject line can often entice non-openers to finally open your email. You can also make minor tweaks to the preview text or even the content if you wish, but the primary goal here is to get them to open.
Review all other sections (content, settings, etc.) to ensure everything is as you want it.
Confirm and Send:
Once you are satisfied with the new campaign (especially the subject line), click the "Continue" button at the bottom right.
On the final confirmation screen, click the "Send" button.
Then, click "Send Now" in the pop-up confirmation to confirm the send.
Why Resend to Non-Openers?
Increased Engagement: It's a low-effort way to get more eyes on your content from your existing audience.
Missed Opportunity: People are busy, inboxes are crowded. They might have simply missed your first email.
Higher ROI: You've already done the work for the original campaign; this leverages that effort.
Best Practices for Resending to Non-Openers:
Timing: Wait a reasonable amount of time after your initial send (e.g., 24-72 hours). Sending too soon can feel spammy.
Subject Line Variation: This is critical. A slightly different, perhaps more intriguing or urgent, subject line is key to capturing attention this second time. Consider:
Adding "Reminder"
Asking a question.
Highlighting a different benefit.
Creating a sense of urgency
Minor Content Tweaks (Optional): While not strictly necessary, you could add a small note at the top like "In case you missed this..." or highlight a different piece of information.
Don't Overdo It: Use this strategy judiciously. If you frequently resend to non-openers for every campaign, you risk annoying subscribers and increasing your unsubscribe rate.