content where they need to

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. Chances are, you have a marketing funnel that converts someone from a stranger to a customer. But once you've promoted your content, what's next? Purchase? Read another piece of content? Download a lead magnet? Think of it as if you were working with a marketing funnel and place content promotion at the very beginning. Your funnel might look like this: Engagement: Select a piece of content, such as a how-to post, to target a broad audience group.

The goal is to increase awareness and traffic to your site. (This is azerbaijan whatsapp number database the one you should use to promote your blog posts or videos.) Convert: Now that you have people who already know you and probably like and trust your brand, retarget them. Direct them to gatedprovide their email address or other contact information. Now you can reach them directly and further develop your custom audience on Facebook.

Cross-Sell: Create a campaign targeted at your customers that recognizes their support for your brand. It may be worth developing a paid Facebook campaign to promote content about your next-level product or service. For example, if they purchased a computer from your brand, you could run an ad campaign to drive traffic to your blog post “Tools to Make Computer Easier.” The content marketing funnel may vary for different companies and audiences. Some people may need to review the timing of your acquisition campaign before they convert.