How to scale your demand generation strategy
Posted: Thu Dec 26, 2024 7:23 am
Demand generation is a discipline that encompasses the marketing, sales, and customer engagement processes. While many companies focus heavily on branding and inbound marketing as part of their demand generation efforts, they may be missing some important pieces of the process that make it difficult to scale.
Specifically, demand generation should be a coordinated effort between a demand generation leader, your marketing team, and your sales team, with sales development representatives (SDRs) working under your marketing team to focus on prospecting and qualifying leads .
generation-demand-1-768x400
Here's a breakdown of how you can scale your demand generation strategy with the help of key roles, technology, and an agency partner.
01. Hire a demand generation leader
As technology has reshaped marketing and sales, there is more demand than ever for people who can coordinate efforts to leverage data, identify leads, and drive results. Automation has also replaced many of the manual processes that once characterized the day-to-day activities of sales and marketing teams. This has created new opportunities for companies to scale their strategies, as well as demand for new types of strategic talent.
Your demand generation leader is a specialized individual who works alongside your sales and marketing teams to help generate interest in your company, retain canada telegram mobile phone number list customers, and drive revenue growth. This is a strategic leadership role. Your demand generation leader will coordinate your entire demand generation strategy from top to bottom, using their strategic insights and leadership skills to build long-term customer relationships.
To measure your demand generation leader’s success rate, you can use demand generation metrics. For example, a reduction in cost per acquisition (CPA) would indicate that your lead is improving your return on marketing investment by helping to produce more revenue per customer generated — an important metric for RevOps .
Other important metrics to keep track of include customer lifetime value (CLV), close rates, marketing cycle rates, and conversion rates throughout your marketing and sales funnel .
02. Find a partner agency to support you
Even the most talented demand generation leader can’t work in a vacuum. They need a team of professionals to provide them with technology, creative assets, and insights. That’s where Smartbound comes in .
We can support your demand generation leader by helping them identify their audience. We do this by providing them with tools and technology integrations that produce data, and then helping them understand what that data means for their strategy.
Once your leader has a good understanding of who your audience is, we can help them select which channels to use to speak to them and at what point in the sales and marketing cycle to engage. We’ll help you build marketing programs and equip salespeople with the tools and insights they need to close more deals.
We can also offer specialized demand generation services such as paid media management, account-based marketing (ABM) , sales and marketing alignment, and marketing automation services. Everything we do helps your demand generation leader build and execute a robust demand generation strategy that supports your revenue goals.
Specifically, demand generation should be a coordinated effort between a demand generation leader, your marketing team, and your sales team, with sales development representatives (SDRs) working under your marketing team to focus on prospecting and qualifying leads .
generation-demand-1-768x400
Here's a breakdown of how you can scale your demand generation strategy with the help of key roles, technology, and an agency partner.
01. Hire a demand generation leader
As technology has reshaped marketing and sales, there is more demand than ever for people who can coordinate efforts to leverage data, identify leads, and drive results. Automation has also replaced many of the manual processes that once characterized the day-to-day activities of sales and marketing teams. This has created new opportunities for companies to scale their strategies, as well as demand for new types of strategic talent.
Your demand generation leader is a specialized individual who works alongside your sales and marketing teams to help generate interest in your company, retain canada telegram mobile phone number list customers, and drive revenue growth. This is a strategic leadership role. Your demand generation leader will coordinate your entire demand generation strategy from top to bottom, using their strategic insights and leadership skills to build long-term customer relationships.
To measure your demand generation leader’s success rate, you can use demand generation metrics. For example, a reduction in cost per acquisition (CPA) would indicate that your lead is improving your return on marketing investment by helping to produce more revenue per customer generated — an important metric for RevOps .
Other important metrics to keep track of include customer lifetime value (CLV), close rates, marketing cycle rates, and conversion rates throughout your marketing and sales funnel .
02. Find a partner agency to support you
Even the most talented demand generation leader can’t work in a vacuum. They need a team of professionals to provide them with technology, creative assets, and insights. That’s where Smartbound comes in .
We can support your demand generation leader by helping them identify their audience. We do this by providing them with tools and technology integrations that produce data, and then helping them understand what that data means for their strategy.
Once your leader has a good understanding of who your audience is, we can help them select which channels to use to speak to them and at what point in the sales and marketing cycle to engage. We’ll help you build marketing programs and equip salespeople with the tools and insights they need to close more deals.
We can also offer specialized demand generation services such as paid media management, account-based marketing (ABM) , sales and marketing alignment, and marketing automation services. Everything we do helps your demand generation leader build and execute a robust demand generation strategy that supports your revenue goals.