playlists or channel links, as those won't serve their purpose.
Posted: Thu Dec 26, 2024 8:26 am
Focus on keywords with the right query volume and CTR ratio
When starting to optimize your app for the store's search engine requirements, remember that the number of queries is not a key parameter and should not determine the list of keywords for which you will optimize your app description.
Not all high-interest phrases are able to generate the right number of clicks and downloads. Take care of the click-through rate ( CTR ). CTR is the ratio of users who clicked on the link to the total number of users who visit the page where the link is located.
Choosing phrases with a low CTR can potentially harm your app. If you don’t get enough clicks, which translates to a high CTR – the Play Store may consider this a negative factor and lower your app’s positions in the store’s search engine.
Long tail in Google Play Mobile application positioning
When choosing keywords, you should also consider the intentions that are assigned to the words and that users are guided by. It is worth answering the following questions:
Have they used a similar solution before, or are they new to the field?
Are there generic queries?
At what stage of the customer journey are denmark whatsapp lead individual queries asked for a given persona?
Tip: When optimizing the app description, it is worth focusing on brand phrases and generic phrases that match the thematic category and its recognition among recipients. Example of a title for an app for taking notes: Kordowski Story mobile notebook for business.
Mobile app positioning will be supported by higher CTR thanks to this . Thanks to the fact that we clearly define the functionality of our app through the title.
Promote your app on Google Web Search, app store optimization
Not all app searches are done directly on Google Play – some users also search for apps using Google search results (70.38% of all searches made on mobile devices in 2020).
For this reason, Google Play has created app bundles – a special area located at the top of Google Search results. Here is an example of the app bundles displayed for the search query “android games”:
Clicking any icon will take you directly to the app list in the Play Store.
This means you should focus not only on ASO but also on SEO (search engine optimization). Fortunately, many of the basic principles are similar in both cases.
When starting to optimize your app for the store's search engine requirements, remember that the number of queries is not a key parameter and should not determine the list of keywords for which you will optimize your app description.
Not all high-interest phrases are able to generate the right number of clicks and downloads. Take care of the click-through rate ( CTR ). CTR is the ratio of users who clicked on the link to the total number of users who visit the page where the link is located.
Choosing phrases with a low CTR can potentially harm your app. If you don’t get enough clicks, which translates to a high CTR – the Play Store may consider this a negative factor and lower your app’s positions in the store’s search engine.
Long tail in Google Play Mobile application positioning
When choosing keywords, you should also consider the intentions that are assigned to the words and that users are guided by. It is worth answering the following questions:
Have they used a similar solution before, or are they new to the field?
Are there generic queries?
At what stage of the customer journey are denmark whatsapp lead individual queries asked for a given persona?
Tip: When optimizing the app description, it is worth focusing on brand phrases and generic phrases that match the thematic category and its recognition among recipients. Example of a title for an app for taking notes: Kordowski Story mobile notebook for business.
Mobile app positioning will be supported by higher CTR thanks to this . Thanks to the fact that we clearly define the functionality of our app through the title.
Promote your app on Google Web Search, app store optimization
Not all app searches are done directly on Google Play – some users also search for apps using Google search results (70.38% of all searches made on mobile devices in 2020).
For this reason, Google Play has created app bundles – a special area located at the top of Google Search results. Here is an example of the app bundles displayed for the search query “android games”:
Clicking any icon will take you directly to the app list in the Play Store.
This means you should focus not only on ASO but also on SEO (search engine optimization). Fortunately, many of the basic principles are similar in both cases.