The Power of Dynamic Content in HubSpot

[jrineakter]

HubSpot websites are anything but static. With HubSpot dynamic content, you can display different versions of your content on your website automatically. This makes it easy to target different audiences and create a more personalized experience for website visitors.

Dynamic content even has applications for businesses that provide ongoing services to users through their websites.

Let’s explore how you can leverage the power of dynamic content to create contextualized experiences for customers and provide better service.

What is dynamic content in HubSpot?
Dynamic content is a feature of the HubSpot CMS that allows businesses to display different versions of their website automatically.

When you create a dynamic page in your HubSpot CMS, it derives its content from structured data sources like CRM objects. A CRM object, such as a contact, could provide the data for a dynamic page, and then populate the content within that page based on inputs within the object.

For example, if a user comes to the oman telegram users mobile phone number list website, content could be automatically populated based on that contact’s name or role, or based on previous interactions they’ve had on your website. This is especially useful if you have users who regularly access your website, as it allows you to greet them with personalized messages.

If you have a HubSpot Enterprise subscription, you're not limited to using the standard HubSpot objects (contacts, companies, deals, and tickets), either. You can create custom objects (Custom Objects) in your HubSpot CRM to generate dynamic content based on almost any factor you can imagine. This makes dynamic content useful for multiple business contexts and a variety of industries.

HubSpot provides this example:

"A car dealership could store their inventory as records with a Car custom object. Then, using dynamic pages, they could list their inventory on the web with a unique page automatically created for each car. When a new record is created under the Car object, a new page will automatically be created, keeping the inventory and website in sync."

In this way, the website evolves and changes based on the needs of the business, as well as the needs of each user who uses the website.

Screen Shot 2019-01-31 at 9

Case Study: Smartbound Helps SaaS Launch CRM-Based CMS
Smartbound recently implemented dynamic content for a client to help enable new features on their website. The client successfully launched a feature that allowed users to browse and search for courses, then purchase them directly through an e-commerce feature. Similar to the car dealership example, this allowed the client to filter their pages by custom property values.

Specifically, Smartbound created custom objects for courses in the client’s HubSpot CRM, allowing them to create dynamic pages that changed based on new courses being added to the system. The layout of each page varied based on the type of course.