Let's start with the simplest and most understandable. When a potential client is looking for where he can have a delicious dinner today, he types it into Yandex or other search engines to get the information he needs. He searches on maps: is it convenient to get there, is there parking, what is the rating, reviews, studies social networks, and so on. Information on maps should always include your location, opening hours, menu, and reviews.
Creating a Yandex.Business account for your restaurantsouth korea phone number library is a great way to ensure that all important information is at the customer’s fingertips. Don’t forget to monitor reviews. Reward customers for positive reviews and deal with negative ones. Handle negative reviews about your restaurant with grace. Always approach negative reviews with the belief that they are coming from a place of concern or disappointment, not anger.
Use Yandex.Business to promote your restaurant
A great addition would be to use content marketing to promote your restaurant. For example, you could create a blog to share inspiration and stories related to your dishes. You can also get backlinks from authority sites in your area by publishing guest posts that link to your site.
If you're trying to expand your customer base, you don't have to go all out with an SEO campaign. Instead, use local SEO to target people in your area who are more likely to stop by and try your food.
2. Promote social networks
Whatever the situation in the world, social networks will always be at the top of customer usage. According to Brightlocal , at least 87% of Internet users are influenced by reviews and comments. With the emergence of new alternative platforms, do not neglect and register there. Encourage your customers to subscribe to all your social networks. Tell them that your VK group contains products - you publish items from your menu there. You have a Telegram channel for important news - new menu items, promotions, changes in operating hours, etc.
Create a telegram channel for your clients and post all important news there
Don’t lose your customers and keep them engaged on social media in any situation. Your content should always be relevant and personalized to increase engagement. Social media marketing drives sales and helps develop brand loyalty. More than 70% of consumers will order food from a restaurant that engages people on social media.