Mobile SEO Basic Recommendations in the Times of Mobile First Index

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great experience for mobile users. That’s why working on mobile UX should be a key part of any Mobile SEO strategy.

Some categories have already exceeded 50% of mobile traffic. In another article on the main factors influencing SEO results, I indicated a significant increase in mobile in the hierarchy of ranking parameters in Google. Putting all my thoughts together, I would like to summarize below, listing what elements have the main impact on the evaluation of our Mobile pages. I would like to recommend several solutions that will significantly help us increase the credibility and usability of our pages.

Mobile SEO Recommendations
Enable compression in mobile SEO
Most web browsers support GZIP compression when communicating with servers. Enabling gzip data compression can speed up data transmission by up to 90%, which has a significant impact on the main parameter, i.e. page loading speed. This fix also ultimately affects the UX of our service.

Minify CSS, JavaScript and HTML codes in mobile SEO
Code minimization is a good practice. The main rule is to australia whatsapp data write code with as little content , text as possible. If we can avoid comments in the final version, then let's not put them. We remove code that is not used, that is unnecessary.

Minimize redirects in Mobile SEO (Reduce redirects) in mobile SEO
We avoid unnecessary redirects, especially cyclic redirects. Redirects should be in the simplest form (HTTP request-response) the server's query and response should not generate additional queries. The simpler the communication, the better. In the case of responsive pages, this condition is met by the nature of this type of page where the number of redirects is minimized. In the case of intermediate solutions such as a dedicated mobile page, the situation is completely different. A common mistake is the redirect cycle domain.pl -> www.domena.pl -> mobile.domena.pl

Optimizing data transfer (Leverage browser caching) in mobile SEO
Transferring data between the server and the browser requires many calls and data transfers. In the case of my site, when the browser downloads the home page, there are 46 server requests. The total weight of the transferred data is 1.2 MB. Leverage browser caching reduces the number of requests to those that cannot be reused.

Don't block CSS, JavaScript, or images in mobile SEO
In the old days, some mobile devices didn’t support all of these elements, so mobile site developers blocked one or all three types. Today, GoogleBot wants to see and classify the same content that users see. So don’t hide CSS, JavaScript, or images. These elements are also necessary for GoogleBot to understand what version of your mobile site you have.