What is the Color of the Year 2024? Pantone's influence on advertising
Posted: Thu Dec 26, 2024 9:27 am
Did you know that every year a company comes together to select the color of the year? Since its inception, Pantone has played a fundamental role in the fields of design, fashion, art and marketing. Read on to find out what the Color of the Year 2024 is and its influence on the world of advertising.
Its impact on design
In 1963, Pantone introduced an innovative tool called the Pantone Matching System®, revolutionizing the printing industry. This tool allowed for consistent selection, articulation, and accurate reproduction of colors worldwide . The system organizes color standards through a system of numbering and chips, and france telegram mobile phone number list has since become an icon of the Pantone brand.
Pantone's color language also extends to diverse sectors , including textiles, beauty, interior design, architecture and industry. It also offers more than 10,000 color standards across a wide variety of materials, including print, fabrics, plastics, pigments and coatings. But its impact transcends the boundaries of design, extending through the creative fibers of advertising and marketing.
Each year, Pantone carefully selects a “Color of the Year,” which also influences design and advertising trends. Pantone plays a key role in creating and conveying coherent and powerful visual messages that go beyond words. All of this makes careful color selection an essential strategy to evoke specific emotions and strengthen brand identity, inspiring innovation and defining the aesthetics of advertising creativity.
What is the Color of the Year 2024?
The Color of the Year is selected to reflect the cultural and social values of the moment. Therefore, the choice of this color becomes a guide for designers around the world, who incorporate the hue in their creations.
For 2024, the color selected has been Peach Fuzz 13-1023 , a warm and comforting tone characterized by transmitting tenderness, freshness and softness. The trending color for 2024 also inspires a sense of belonging, relaxation and the opportunity for mutual care, as well as a feeling of calm and affection.
Objectives of using Pantone
Colors play an essential role in creating emotional connections with consumers. Using the “Color of the Year” in advertising serves several purposes that seek to leverage cultural trends and associations to strengthen the emotional connection with the audience and stand out.
Firstly, incorporating this colour in advertising helps the brand stay up-to-date and relevant , showing that it is connected to the audience's current preferences and tastes. Therefore, adding this Colour of the Year 2024 in advertising will allow brands to stay ahead of the curve and associate themselves with the latest in style and creativity. In this way, by using the trending colour, a brand can stand out from the competition and capture the attention of the public who are exposed to a wide range of advertising messages.
Furthermore, choosing this color is not just about aesthetics, it also has a deep emotional connection. Therefore, using it strategically can leverage emotional associations and evoke specific feelings in consumers.
Its impact on design
In 1963, Pantone introduced an innovative tool called the Pantone Matching System®, revolutionizing the printing industry. This tool allowed for consistent selection, articulation, and accurate reproduction of colors worldwide . The system organizes color standards through a system of numbering and chips, and france telegram mobile phone number list has since become an icon of the Pantone brand.
Pantone's color language also extends to diverse sectors , including textiles, beauty, interior design, architecture and industry. It also offers more than 10,000 color standards across a wide variety of materials, including print, fabrics, plastics, pigments and coatings. But its impact transcends the boundaries of design, extending through the creative fibers of advertising and marketing.
Each year, Pantone carefully selects a “Color of the Year,” which also influences design and advertising trends. Pantone plays a key role in creating and conveying coherent and powerful visual messages that go beyond words. All of this makes careful color selection an essential strategy to evoke specific emotions and strengthen brand identity, inspiring innovation and defining the aesthetics of advertising creativity.
What is the Color of the Year 2024?
The Color of the Year is selected to reflect the cultural and social values of the moment. Therefore, the choice of this color becomes a guide for designers around the world, who incorporate the hue in their creations.
For 2024, the color selected has been Peach Fuzz 13-1023 , a warm and comforting tone characterized by transmitting tenderness, freshness and softness. The trending color for 2024 also inspires a sense of belonging, relaxation and the opportunity for mutual care, as well as a feeling of calm and affection.
Objectives of using Pantone
Colors play an essential role in creating emotional connections with consumers. Using the “Color of the Year” in advertising serves several purposes that seek to leverage cultural trends and associations to strengthen the emotional connection with the audience and stand out.
Firstly, incorporating this colour in advertising helps the brand stay up-to-date and relevant , showing that it is connected to the audience's current preferences and tastes. Therefore, adding this Colour of the Year 2024 in advertising will allow brands to stay ahead of the curve and associate themselves with the latest in style and creativity. In this way, by using the trending colour, a brand can stand out from the competition and capture the attention of the public who are exposed to a wide range of advertising messages.
Furthermore, choosing this color is not just about aesthetics, it also has a deep emotional connection. Therefore, using it strategically can leverage emotional associations and evoke specific feelings in consumers.