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”amy Shared That It’s Critical To Create A System That Allows All Employees In The Organization To Obtain And Use Its Content. For Example, She Has Used Google Docs And Google Sites To Create An Internal Wiki With Information On Content And Campaigns. The Wiki Pages Contain Links To Content Assets, Along With Suggested Social Share Copy.she Also Made A Searchable Google Doc Index That Tagged Terms Like Mobile, Expenses, And Size Of Business. That Made It Easy To Find Resources When Sales Or Others Came With Requests Like: “i Want Something That’s Talking About Mobile Expense Management For A Small Business.

”handpicked Related Content:want To Scale Your Content Marketing? Get armenia whatsapp fan The Employees To Get More Content Marketing Zing From Employeesdo You Want Scrambled Eggs Or An Omelet?in My Past Marketing Roles At Bb Software Companies, I Worked Hard To Create Alignment With Sales. I Found Success, But There Were Always Things To Improve Upon.if You’re Looking To Create Better Technique To Align With Sales – Or If You’re In Sales And Looking To Create Better Technique With Marketing – I’d Start With The Underlying Element Of Any Relationship: Understanding And Communication.

How Can You Gain This Higher Level Of Understanding? You Could, With Colleagues’ Permission, Spend A Few Days In Their Shoes: Listen In On Their Calls, Join Them On Client Visits, And Review Objections That Prospects Send Via Email.content Marketing Certification | Get The Building Blocks For Your Strategylearn Moreskip To Contentcontent Marketing Instituteadvertisecontact