Eliminating Any Ambiguities Or

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– Andrea Fryrear, Agile Marketing Coach And Trainer, Co-founder, Agilesherpas Handpicked Related Content: Email Marketing: Too Much Of A Good Thing?expecting People To Read Every Wordcramming Too Much Into One Email. Readers “marie Kondo” Their Inboxes. They Scan Something, Hold It Briefly, And Decide In A Split Second Whether It Brings Them Joy. They Take Action, Star It, Or Delete It. Too Often We Write Emails Expecting Readers To Digest Every Word. Newsletters Should Be Skimmable, Prospecting Emails Brief And To The Point, And Nurture Emails Must Be Short.

– Katie Martell, Communications Consultant, Boston Contenttoo Often stralia whatsapp fan Marketers Write #emails Expecting Readers To Digest Every Word, Says @katiemartell. #cmworldshare On Xtreating Subscribers As One Groupafter All These Years, Companies Still Don’t Segment Their Lists Enough To Shape The Content For Distinct Sets Of Customers And Prospects. – Mike Murray, President, Online Marketing Coachexacerbating Lack Of Cultural Understandingpeople Often Expect Digital Communication To Be A Cultural Leveler,Misunderstandings. But In The Absence Of Cues From Tone Or Gestures, Cultural Differences Can Be Exacerbated … Global Customers Expect Content That Is Personalized Along The Customer Journey To Be Relevant In Their Culture.

It’s An Individualized Hyper-customization That Email Marketing Is Well-positioned For, And We Don’t Take Advantage Of It Enough. – Annalisa Nash Fernandez, Intercultural Strategist, Because Cultureserving Ubiquitous Flavorbrands That Promote Their Own Content Using A Vanilla Template. It’s Clear That Zero Time Went Into Each Email. Instead, Share A Unique Point Of View That’s Exclusive (E.g., Something That Can’t Be Found Anywhere Else). That, From The Start, Gives The Email Some “preciousness.” – Dennis Shiao, Consultant, Dennis Shiao Consultingnot Blockingmarketers Are Vastly Underutilizing The Abilities Of Most Email Service Providers To Customize Content Blocks Within Emails Based On Users’ Past Behaviors.